At Make, I oversee Influencer and Affiliate strategy and built the programme infrastructure almost from scratch, including creator identification, partner tiers, affiliate tracking and KPI dashboards. I connect creator campaigns to acquisition outcomes.
At YouPlanet, I managed influencer strategy for global brands including PlayStation, Xbox, EA, Netflix, NVIDIA, Ubisoft, Epic Games and Twitch. I took campaigns from creator selection through reporting and developed long-term partnerships across Spain, LATAM and international markets.
At VIZZ Agency, I managed long-term brand partnerships and influencer campaigns, shaping strategies around client briefs and taking work from concept through delivery. I also opened new business lines and consistently exceeded annual sales targets.
My earlier Sales and Business Development work at Upplication gave me experience in lead generation, pipeline management and client acquisition. It informs how I approach influencer programmes as growth levers, connecting creator storytelling to business outcomes.
