Seeking Director, AVP, or Head of Strategic Alliances roles across the UK (remote/hybrid). 18+ years scaling Tier-1 hyperscaler (AWS, Microsoft) and ISV ecosystems across SIs. Specialist in "Zero-to-One" GTM frameworks, cloud economics, marketplace monetization, and aligning Generative/Agentic AI to drive consumption-led revenue and protect delivery margins.
Looking for a job
Mark Murrin
@markmurrin
Accomplished Global Alliance Leader, Practice Builder and ISV Ecosystem Builder with over 18 years of experience scaling hyperscaler partnerships.
United KingdomWhat I'm looking for
Accomplished Global Alliance Leader, Practice Builder and ISV Ecosystem Builder with over 18 years of experience scaling hyperscaler partnerships, Frontier AI alliances, and B2B Tech Alliances across consulting partners, SIs, and ISVs. Recognized for transforming traditional relationship management into high-yield, consumption-led growth models to drive cloud economics, marketplace monetization, and AI ecosystem alignment. A hands-on builder who constructs partner Go-to-Market playbooks and frameworks from inception, elevating organizations to elite status while protecting delivery margins through strategic partner funding.
Experience
Work history, roles, and key accomplishments
IA
Current
Director, Strategic Partnerships & Alliances, EMEA
Intuitive AI
Aug 2026 - Present (3 months)
Lead EMEA ecosystem strategy and co-sell execution across hyperscalers and strategic ISVs. Drive joint account planning and field alignment to accelerate net-new logo acquisition and expand enterprise accounts.
Built and scaled the global AWS ecosystem from inception to Premier Partner status, exceeding sales goals by 233% and delivering $28M in co-sell revenue. Led strategic AI pivot and scaled capability through enablement initiatives.
Scaled emerging strategic resell alliances and high-priority co-sell alliances, exceeding a multi-million-dollar resell quota in the UK&I.
Executed the joint global alliance plan with HPE UKI to drive adoption and resell of Veeam solutions. Aligned strategic GTMs and mobilized stakeholders across sales, pre-sales, and marketing.
Directed joint engagement, planning, and execution with strategic partners including Cisco, Microsoft, HPE, Nimble Storage, NetApp, Exagrid, Pure Storage, and Nutanix.
TS
Microsoft Alliances Manager, UK
Trustmarque Solutions
Sep 2014 - Feb 2015 (5 months)
Scaled Microsoft Cloud revenues from 6% to 25% within a single fiscal year by driving rapid pipeline development for O365, EMS, and Azure. Managed the end-to-end partnership to accelerate transition into a premier Systems Integrator.
Channel Partner Manager (Acquisition)
PGi
Nov 2013 - Aug 2014 (9 months)
Spearheaded partner channel acquisition and development in the UK, specializing in real-time, cloud-based virtual collaboration technologies.
Authored and executed strategic plans to grow annuity and services revenue in core infrastructure for the Kelway/Microsoft Systems Integrator partnership.
Strategic Alliance Director - Microsoft / GM Software Solutions
SCC
Mar 2007 - Jul 2012 (5 years 4 months)
Re-architected and grew the Microsoft Business Unit by 330% into a £55M+ software solutions powerhouse. Held full P&L accountability for a £60M budget, leading a team of 21 FTEs and achieving record YoY growth of 157%.
Education
Degrees, certifications, and relevant coursework
University of Nottingham Business School
Master of Business Administration (MBA), Business Administration
Completed a Master of Business Administration (MBA) at the University of Nottingham Business School in 2002.
Loughborough University of Technology
BSc (Hons), Information and Computer Studies
Earned a BSc (Hons) in Information and Computer Studies from Loughborough University of Technology in 1992.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
United KingdomAuthorized to work in
Salary expectations
140k+ GBP
Social media
Skills
AWSSalesAIStrategic PartnershipsGlobal Alliance ManagementHyperscaler PartnershipsISV PartnershipsGo To Market StrategyCo Selling ModelsPartner Ecosystem DevelopmentCloud StrategyAI PartnershipsMarketplace MonetizationConsumption GrowthAnnual Recurring Revenue (ARR)Partner Led PipelinePartner Funding
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