Mark LeBlanc
@markleblanc
Dynamic sales leader with expertise in AI-driven business development.
What I'm looking for
I am a seasoned sales professional with extensive experience in driving business development strategies across North America, EMEA, and APAC. My journey has been marked by a commitment to leveraging AI technologies to enhance sales processes and achieve remarkable results. At Akeneo, I led a team of five SDRs, exceeding quotas for both B2B and B2C SaaS sales by implementing AI-powered engagement platforms and predictive lead-scoring models. This approach not only increased demo appointment rates by 15% but also boosted qualified leads by 20%.
Throughout my career, I have consistently demonstrated my ability to design and execute effective sales strategies. At WorkJam, I developed a global BDR strategy that empowered my team to surpass quarterly sales targets by 120%. My leadership style focuses on fostering collaboration and continuous improvement, as evidenced by my success in cultivating a culture of excellence within my teams. I am passionate about using data-driven insights to optimize sales performance and drive growth, as seen in my achievements at ElasticPath and MyWebGrocer.
Experience
Work history, roles, and key accomplishments
Sr. Manager Sales Business Development
Akeneo
Jan 2023 - Nov 2024 (1 year 10 months)
Led a team of five SDRs and exceeded quotas for North American B2B and B2C SaaS sales by incorporating AI-powered sales engagement platforms and predictive lead-scoring models. Developed and implemented sales scripts using insights from AI conversation analytics, increasing demo appointment rates by 15% and qualified leads by 20%. Spearheaded cross-functional collaboration with marketing/customer
Sr. Director Sales Business Development
WorkJam
Jan 2020 - Dec 2023 (3 years 11 months)
Designed and executed a global BDR strategy for 7 BDRs across North America, EMEA, and APAC, using sales intelligence to identify high-value prospects. Composed a BDR Playbook and streamlined processes, empowering the team to surpass quarterly SaaS sales targets by 120%. Pioneered successful expansion into the Digital Workplace sector, generating $2M in initial sales pipeline.
Associate Product Manager
ElasticPath
Jul 2018 - Jan 2020 (1 year 6 months)
Piloted a global BDR team spanning three continents, exceeding initial SaaS sales pipeline targets by 5% and generating over $115M within one year. Championed the use of sales enablement tools like Salesforce and Outreach to streamline processes and increase productivity by 20%. Modernized BDR workflows by integrating LinkedIn Sales Navigator, resulting in a 40% increase in targeted outreach and i
Sr. Director Sales Business Development
MyWebGrocer
May 2015 - Jun 2018 (3 years 1 month)
Cultivated a culture of continuous improvement within the sales team, leading weekly training sessions that resulted in 85% proficiency in Salesforce and Outreach usage. Teamed closely with marketing to align lead generation strategies for Grocers and CPG with customer personas, improving lead qualification accuracy by 30%. Generated business partnerships with major retailers, securing the largest
Sr. Director Sales Business Development
Hybris (SAP)
Aug 2011 - Apr 2015 (3 years 8 months)
Led a global team of 16, achieving a 20% sales increase by refining CRM tools such as SAP, Salesforce, and Zoho. Partnered with sales account executives and marketing to strategically align SDR outbound activities, contributing to a 50% increase in overall sales. Revolutionized sales strategy by analyzing regional data and creating two localized initiatives that resulted in a 20% increase in lead
Education
Degrees, certifications, and relevant coursework
Northeastern University
Bachelor's degree, Business Administration
Studied business administration at Northeastern University. Gained foundational knowledge in various aspects of business management and operations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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