mark langat
@marklangat
Dynamic marketing professional with expertise in digital marketing strategies.
What I'm looking for
With over 10 years of experience in digital marketing and e-commerce management, I have successfully led transformative projects that significantly increased brand visibility and sales. At Charlie's Corp, I spearheaded a Kes 20M digital transformation initiative that boosted organic traffic by 65% and resulted in Kes 150M in sales. My strategic approach includes developing comprehensive SEO/SEM strategies and revamping web content to enhance user experience.
In my previous role as a Digital Marketing Specialist at American Express Global Business Travel, I scaled the Customer Advocacy Program, which contributed to a 15% year-over-year increase in upsell revenue. My expertise in crafting GDPR-compliant email campaigns and utilizing analytics tools has consistently driven engagement and lead generation. I am passionate about mentoring teams and fostering collaboration to achieve marketing excellence.
Experience
Work history, roles, and key accomplishments
Marketing Director
Charlie's Corp
Jan 2021 - Jan 2025 (3 years 11 months)
Dynamic marketing professional with over 10 years of experience in digital marketing and e-commerce management. Led a Kes 20M digital transformation, increasing organic traffic by 65% and orchestrating campaigns that resulted in Kes 150M in sales. Mentored a 12-member team and negotiated sponsorships with travel influencers, driving significant bookings.
Digital Marketing Specialist
American Express Global Business Travel
Jul 2019 - Feb 2021 (1 year 7 months)
Scaled Customer Advocacy Program and engineered GDPR-compliant email campaigns, achieving a 28% open rate. Utilized Google Analytics to identify UX bottlenecks, enhancing lead generation by 35% and achieving an 80% increase in social engagement.
Marketing Manager Assistant
The MX Group
Mar 2017 - Jan 2019 (1 year 10 months)
Directed a pan-European tourism campaign generating significant website visits and sales growth. Optimized website content for SEO, contributing to a 35% increase in organic traffic and secured media partnerships to enhance brand visibility.
Education
Degrees, certifications, and relevant coursework
De Montfort University
Bachelor of Arts, International Business and Marketing
2020 - 2020
Yale University
Certification, Digital Strategy
2019 - 2020
De Montfort University
MBA
2018 - 2019
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
marklangat.workJob categories
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