Open to opportunities

mark langat

@marklangat

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Dynamic marketing professional with expertise in digital marketing strategies.

Kenya

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What I'm looking for

I am seeking a Marketing Coordinator position where I can leverage my digital marketing skills to enhance brand visibility and drive growth.

With over 10 years of experience in digital marketing and e-commerce management, I have successfully led transformative projects that significantly increased brand visibility and sales. At Charlie's Corp, I spearheaded a Kes 20M digital transformation initiative that boosted organic traffic by 65% and resulted in Kes 150M in sales. My strategic approach includes developing comprehensive SEO/SEM strategies and revamping web content to enhance user experience.

In my previous role as a Digital Marketing Specialist at American Express Global Business Travel, I scaled the Customer Advocacy Program, which contributed to a 15% year-over-year increase in upsell revenue. My expertise in crafting GDPR-compliant email campaigns and utilizing analytics tools has consistently driven engagement and lead generation. I am passionate about mentoring teams and fostering collaboration to achieve marketing excellence.

Experience

Work history, roles, and key accomplishments

Marketing Director

Charlie's Corp

Jan 2021 - Jan 2025 (3 years 11 months)

Dynamic marketing professional with over 10 years of experience in digital marketing and e-commerce management. Led a Kes 20M digital transformation, increasing organic traffic by 65% and orchestrating campaigns that resulted in Kes 150M in sales. Mentored a 12-member team and negotiated sponsorships with travel influencers, driving significant bookings.

Digital Marketing SEO SEM Content Strategy Team Leadership Campaign Management User Experience Social Media Marketing

Digital Marketing Specialist

American Express Global Business Travel

Jul 2019 - Feb 2021 (1 year 7 months)

Scaled Customer Advocacy Program and engineered GDPR-compliant email campaigns, achieving a 28% open rate. Utilized Google Analytics to identify UX bottlenecks, enhancing lead generation by 35% and achieving an 80% increase in social engagement.

Email Marketing Google Analytics Customer Advocacy Lead Generation Content Creation CRM Software

Marketing Manager Assistant

The MX Group

Mar 2017 - Jan 2019 (1 year 10 months)

Directed a pan-European tourism campaign generating significant website visits and sales growth. Optimized website content for SEO, contributing to a 35% increase in organic traffic and secured media partnerships to enhance brand visibility.

Campaign Management SEO Lead Generation Event Coordination Partnerships Brand Development Sales Strategy