Open to opportunities

Mari Taylor

@maritaylor

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Creative digital marketer with expertise in social media and SEO.

New Zealand

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What I'm looking for

I'm seeking a role that fosters creativity and collaboration, with opportunities for growth.

Hi, I'm Mari, a passionate digital marketer with a strong background in managing social media platforms and executing effective marketing strategies. Currently, I serve as a Digital Marketing Coordinator at GrabOne, where I oversee social media management, SEO keyword research, and email marketing campaigns. My role involves collaborating with internal teams and external agencies to enhance our digital presence and drive customer engagement.

Previously, I worked as an Ecommerce Coordinator at Hallenstein Brothers, where I focused on product uploads, promotional campaigns, and SEO content creation. My experience also includes a stint as a Digital Project Coordinator for Ruby Apparel, where I contributed to a successful website re-launch. I thrive in dynamic environments and am dedicated to leveraging creativity and data-driven insights to achieve marketing goals.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Coordinator

Current

GrabOne

Jun 2024 - Present (1 year 1 month)

Managed all social media platforms including Instagram, Facebook, LinkedIn, and TikTok. Conducted SEO keyword research using UberSuggest and implemented findings on category pages.

Uber Suggest Social Media Management SEO UberSuggest CMS Braze Paid Media Google Analytics Meta Ads

Ecommerce Coordinator

Hallenstein Brothers

Mar 2023 - Apr 2024 (1 year 1 month)

Uploaded new products via the CMS, created relevant collections, and set up promotional campaigns. Performed SEO keyword research using BrightEdge to enhance organic traffic and implemented content creation.

CMS Copywriting SEO BrightEdge Emarsys Wireframing Google Analytics Data Analysis

Digital Project Coordinator

Ruby Apparel

Mar 2023 - Apr 2023 (1 month)

Resized and edited RUBY lookbook imagery using PSD and clear-cut clothing and accessories. Uploaded assets to Shopify Plus and updated product details for migration.

Photoshop Figma Quality Control Blog Management

Marketing and Digital Executive

Syrene Skincare

Jan 2022 - Mar 2023 (1 year 2 months)

Planned marketing campaigns and conducted monthly meetings with stakeholders to present results and ideas. Created content to a brand-inspired playbook and marketing calendar to optimize consumer experience.

Marketing Campaigns Copywriting Adobe Creative Cloud Klaviyo Shopify Social Media Management Influencer Marketing Data Management

Social Media Manager and Graphic Designer

Crew Distributors

Jan 2022 - Feb 2023 (1 year 1 month)

Conducted monthly meetings to discuss social media plans and review strategies to increase engagement. Designed yearly education and training calendars and scheduled social media posts using Buffer.

Social Media Management Graphic Design Buffer Strategy Development Training Calendar Design

Digital Marketing and Administration

BDS Chartered Accountants

Aug 2021 - Dec 2022 (1 year 4 months)

Provided digital marketing and administrative support on a short-term contract basis. Assisted with various tasks to enhance the company's online presence and operational efficiency.

Digital Marketing Administration Content Management Social Media Data Entry Reporting

Senior Stylist

Maman Boutique

Jan 2018 - Dec 2022 (4 years 11 months)

Provided expert styling advice and assistance to customers, ensuring a high level of customer satisfaction. Managed inventory and visual merchandising to maintain an appealing store environment.

Customer Service Sales Inventory Management Visual Merchandising Retail Operations

Senior Stylist

Ruby Apparel

Jan 2014 - Dec 2017 (3 years 11 months)

Assisted customers with styling and product selection, contributing to sales goals. Maintained visual standards and organized merchandise on the sales floor.

Customer Service Sales Visual Merchandising Retail Operations Product Knowledge

Education

Degrees, certifications, and relevant coursework

Emarsys

Foundation Seminar, CRM

Completed the Emarsys On Site Training (CRM) Foundation Seminar in February 2024. This training focused on the foundational aspects of CRM systems.

Emarsys

Advanced Seminar, CRM

Completed the Emarsys On Site Training (CRM) Advanced Seminar in February 2024. This training focused on advanced aspects of CRM systems.

Whitecliffe College Of Art And Design

Bachelor of Fine Arts, Graphic Design

Pursued a Bachelor of Fine Arts with a major in Graphic Design. Developed skills in visual communication, design principles, and creative problem-solving.