At Sindri Studios, I build and run email programs for e-commerce brands, including an independent women's apparel brand on Shopify. Its program generated $9.2M in email revenue over three years.
I grew that brand’s email revenue each year, reaching $3.13M by October 2026. Campaigns drove 71–74% of its email revenue each year, and campaign revenue grew 25% from 2024 to 2025.
I designed always-on flows for journeys such as cart, checkout, welcome, and post-purchase, which earned $730K–$850K a year. I also segmented campaigns by engagement tier and used a sunset flow to help keep spam complaints at 0.01%.
At Roswell Studios, I built email and SMS campaigns and flows, developed retention strategies, and analyzed customer data. Earlier, as Senior Project Manager, Development Team, I managed software development projects from kickoff to launch and led UX design to improve user journeys.
