At GelatoCo., I managed and supported a roster of Brand Ambassadors, coordinating schedules for vendor days, trainings, store visits, and community events. I created the company’s first Brand Ambassador SOP and developed a training program covering curriculum, selling points, budtender engagement, and incentives.
I trained Brand Ambassadors on retail standards and consumer experiences, helping them turn events and visits into followers, sell-through, and loyalty. I also developed store visit and vendor-day response forms to improve reporting and data collection.
At SixLabs/Candela, I developed and executed social media content calendars aligned with brand campaigns, product launches, and seasonal trends. Instagram and Facebook following grew by 1,000+ in under two months.
I managed relationships across 100+ retail locations and supported field marketing through in-store activations, trainings, and events. I also curated and delivered training for retail associates in over 50 stores to improve product knowledge and sales performance.
