Open to opportunities

Rachel Williams

@rachelwilliams2

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Marketing professional specializing in social content and visual storytelling.

United States

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What I'm looking for

I seek a creative marketing role focused on social content, brand growth, and visual storytelling with opportunities for hands-on content production and cross-functional collaboration.

I am a creative, detail-oriented marketing professional with hands-on experience in the food industry and social media content creation. I translate brand guidelines into engaging, on-brand short-form video and visual assets, and I have led onboarding and training while supporting in-store marketing activations.

I have produced content for brand partnerships, developed content calendars, audited social accounts for engagement opportunities, and presented strategic recommendations to leadership. I bring practical event execution experience, Canva and short-form video skills, and a passion for visual storytelling to roles focused on brand awareness and content growth.

Experience

Work history, roles, and key accomplishments

Current

Training Lead

Current

Portillos

Nov 2024 - Present (1 year 2 months)

Led onboarding and training for new hires, created short-form social content and event posters, and planned in-store promotions that increased local engagement and foot traffic.

Social Media Content Short Form Content Event Planning Canva Community Outreach Brand Guidelines

Team Member

Crumbl Cookie

Feb 2022 - Nov 2023 (1 year 9 months)

Supported weekly sales goals and delivered on-brand customer experiences while maintaining product presentation and operational quality standards.

Customer Service Sales Support Product Presentations Teamwork Quality Control

Social Media Intern

The Heart Program

Jan 2022 - Apr 2022 (3 months)

Collaborated on a 6-month social content calendar, audited accounts to identify engagement gaps, and presented a creative strategy to improve reach and engagement.

Social Media Strategy Canva Content Auditing Instagram Facebook Presentation

Brand Ambassador

Princess Polly

Oct 2025 - Present (3 months)

Created original social media posts following brand guidelines to support campaign awareness and maintain brand aesthetic across deliverables.

Content Creation Styling Instagram TikTok Creative Direction Visual Storytelling

Education

Degrees, certifications, and relevant coursework

C. T. Bauer College of Business, University of Houston

Bachelor of Business Administration, Marketing

Activities and societies: Social media content projects (Princess Polly brand ambassador, The Heart Program social media internship)

Bachelor of Business Administration in Marketing with a Minor in Human Resources, completed in May 2025; coursework and projects focused on social media marketing and brand-aligned content creation.