At JARS Cannabis / All Star Brands, I lead multi-market experiential and retail marketing operations across a portfolio of brands. I designed the internal CRM structure, including reporting fields, dashboards, and workflows, and developed repeatable SOPs for event scheduling, budgeting, staffing, and reporting.
I oversee more than $1M in marketing budget responsibility, covering program planning, vendor negotiations, expense management, and financial tracking. I also negotiated a three-year, $700K-per-year exclusive entertainment sponsorship covering Pine Knob Music Theatre and Michigan Lottery Amphitheatre.
At Assembly Engagement Group, I advise private-sector clients on executive, civic, nonprofit fundraising, and government-contractor events. I handle budgets, vendor coordination, run-of-show planning, stakeholder communications, and executive and VIP logistics.
I co-founded Cannababe LLC, an experiential marketing and event production business, and helped build its operating procedures and network of event staff and brand relationships. My earlier field marketing work included directing merchandising initiatives across approximately 250 stores at WYNK Seltzers and deploying point-of-sale displays and merchandising programs across more than 200 Michigan stores at Smokiez Edibles.
