Open to opportunities

Kalina Chokovska

@kalinachokovska

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Experienced marketing consultant driving growth and innovation for businesses.

North Macedonia

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and growth.

With over 18 years of diverse experience in marketing, sales, operations, and consulting, I am a dedicated professional leader committed to fostering growth and innovation for businesses and brands. My academic background includes an MBA in Management, complemented by multiple certifications in customer analytics, project management, and digital marketing. I leverage my expertise as a Marketing Consultant to empower entrepreneurs and startups, guiding them through the complexities of a challenging economic landscape.

Throughout my career, I have successfully developed and implemented comprehensive marketing strategies for various clients, including NGOs and corporate institutions. My role as Head of Marketing at Zito Marketi Veles involved leading a team of six, where I executed strategic marketing plans that resulted in the opening of eight new stores in just one month. Additionally, my experience as Chief Operating Officer at Maxoptika DOOEL Skopje allowed me to oversee daily operations and contribute to a turnover exceeding €650,000, showcasing my ability to drive financial efficiency and profitability.

Experience

Work history, roles, and key accomplishments

Current

Marketing, PR and Digital Expert

Current

Chapter 4

Apr 2024 - Present (1 year 5 months)

Develop and implement comprehensive marketing strategies for clients in various sectors. Manage digital marketing campaigns and organize events to enhance client outreach and engagement.

Marketing Strategy Event Planning Digital Marketing Content Creation SEO SEM Social Media Management Project Management Analytics

Head of Marketing Department

Zito Marketi Veles

Aug 2023 - Sep 2023 (1 month)

Led a team of 6 in strategic marketing planning and execution for a chain of 72 stores. Developed integrated marketing communications and managed branding and positioning efforts.

Team Leadership Strategic Marketing Market Research Branding Integrated Marketing Digital Marketing Campaign Development Customer Experience Analytics

Chief Operating Officer

Maxoptika DOOEL Skopje

Aug 2021 - Sep 2021 (1 month)

Oversaw daily operations and managed a team of over 10 employees. Focused on financial oversight, marketing strategy, and business development to drive growth.

Operations Management Team Management Marketing Strategy Sales Management Business Development Customer Support Logistics HR Management

Trade Executive and Senior Brand Manager

Orbico DOO Skopje

Nov 2020 - Dec 2020 (1 month)

Managed marketing and sales activities for Estee Lauder and Burberry brands across the MAK region, achieving significant business turnover and team leadership.

Brand Management Sales Management Marketing Strategy Team Leadership Market Analysis Sales Reporting

Brand Manager

Orbico DOO Skopje

Aug 2017 - Sep 2017 (1 month)

Responsible for brand marketing and development for Estee Lauder brands, including market analysis and campaign implementation.

Brand Marketing Market Analysis Campaign Management Sales Reporting Product Launch Budget Management Team Leadership

Co-owner/Consultant

Komunika DOOEL Skopje

Feb 2010 - Mar 2010 (1 month)

Co-founded a company specializing in web design and social media marketing, responsible for content creation and import-export activities.

Web Design Social Media Marketing Content Creation Market Research B2B Sales Project Management Graphic Design

Product Manager

Zito Luks AD Skopje

May 2009 - Jun 2009 (1 month)

Formulated and implemented marketing plans for a major bread production company, managing product portfolios and market analysis.

Product Management Marketing Planning Market Analysis Sales Reporting New Product Development Marketing Management Budgeting

PR Manager

Oriflame Cosmetics

Jan 2006 - Feb 2006 (1 month)

Implemented marketing strategies to improve brand awareness and support sales growth through various advertising and PR activities.

Public Relations Marketing Strategy Sales Support Campaign Management Market Analysis Advertising Team Leadership

Area Sales Manager

Oriflame Cosmetics

Jan 2005 - Jan 2006 (1 year)

Managed a large team of consultants, focusing on sales development and reporting while enhancing team performance through training.

Sales Management Teams Reporting Market Analysis Recruitment Training

Education

Degrees, certifications, and relevant coursework

State University “Ss. Cyril and Methodius”

MSc in Management, Management

2008 - 2014

Grade: 9.5

Pursued a Master's degree in Management, focusing on strategy implementation in dynamic companies with an emphasis on sales strategies. Achieved a total average grade of 9.5.

State University “Ss. Cyril and Methodius”

Bachelor's Degree, BSc in Management, Management

2000 - 2004

Grade: 8.00

Completed a Bachelor's degree in Management with a focus on various aspects of business management, including strategic planning and organizational behavior. Achieved a total average grade of 8.00.