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Mariia Permiakova

@mariiapermiakova

Customer Success and Insights Specialist, building feedback analysis that informs retention and CSAT improvements.

Armenia
Message

I built and lead a CSAT and qualitative feedback analysis pipeline that surfaces churn risks and user blockers. I use these insights to inform improvements in churn reduction and customer satisfaction.

I’ve redesigned customer success workflows and automation, integrated Freshdesk, and defined behavioral and sentiment indicators used to predict and protect lifetime value. I also partner with ML and UX teams on responsible AI behavior and user experience.

Before my current role, I led customer success teams, improving processes, supporting staff development, and managing operations across more than 10 dating platforms. Earlier, I worked in guest relations and customer service at hotels including Park Hyatt Chains.

Experience

Work history, roles, and key accomplishments

SG
Current

Customer Success and Insights Specialist

Social Discovery Group

Apr 2025 - Present (1 year 6 months)

Own customer satisfaction, retention, and lifetime-value strategy across the user base, partnering directly with Product and Ops leadership to turn insight into measurable outcomes. Built and led the CSAT and qualitative feedback analysis pipeline, surfacing churn risks and blockers that directly informed measurable improvements in churn reduction and CSAT scores.

HS

Guest Service Agent

Hyatt Regency Sydney

Feb 2018 - Dec 2018 (10 months)

Managed all requests, incoming calls, and emails, providing efficient telephone service to internal and external customers.

PC

Customer Service Officer

Park Hyatt Canberra

Nov 2016 - Feb 2018 (1 year 3 months)

Answered customer inquiries via phone, email, and in-person. Directed customers to online resources and updated customer records in the system.

ET

F&B Attendant

Etihad

Apr 2016 - Nov 2016 (7 months)

Provided food and beverage service to guests.

PC

Event Organizer

Park Hyatt Canberra

Oct 2015 - Oct 2015 (0 months)

Assisted in organizing events at the hotel.

MA

Banquet Attendant

Marriott

Sep 2014 - Apr 2015 (7 months)

Assisted in banquet operations and service.

Education

Degrees, certifications, and relevant coursework

II

International Business Management Institute

Financial Management, Financial Management

2020 - 2021

Completed a course in Financial Management from January 2020 to January 2021.

BS

Blue Mountains Hotel School

Bachelor of Business Administration, Business Administration

2014 - 2017

Pursued a Bachelor of Business Administration from 2014 to 2017.

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