Mariia Pavlova
@mariiapavlova
Senior HR Business Partner specializing in organizational design, change transformation, and performance alignment.
What I'm looking for
I’m a Senior HR Business Partner and HR & Talent Strategy professional with 10 years of experience across strategic HR, organizational design, and consulting environments. I’m known for combining analytical rigor with a deep understanding of human behavior to drive sustainable business impact.
In my recent consulting work, I’ve developed and partially automated onboarding and training processes at SaaS startups, and led org design and culture diagnostics for 300-person organizations to reduce payroll overhead and eliminate duplicated roles. I also design leadership assessment and succession planning programs—mapping readiness levels and defining development trajectories across multiple regions.
Previously, I served as an HR Business Partner at SkyUp Airlines and Join UP!, supporting group expansion across 9 markets and scaling headcount from ~632 to 1,500+ employees. I led group-wide organizational redesign post-COVID, built shared services functions across HR/Finance/Legal/IT and more, reduced annual employee turnover from ~67% to ~20%, and sustained employee engagement at 85% versus a 65% market benchmark.
Experience
Work history, roles, and key accomplishments
Independent HR Consultant
Independent
Jul 2024 - Present (2 years)
Developed and partially automated onboarding and training processes for a SaaS startup to standardize the new employee experience. Conducted organizational design and culture diagnostics, built leadership assessment and succession planning for regional directors, and supported organizational redesign at a financial outsourcing firm (e.g., reducing annual employee turnover from ~67% to ~20%).
Organisational Design Consultant
OD&D Agency
Feb 2024 - Oct 2024 (8 months)
Contributed to organizational design and development projects by structuring and optimizing organizational models. Supported alignment of organizational structures with strategic business objectives.
HR Business Partner (Group)
SkyUp Airlines & Join UP!
Dec 2018 - Jun 2024 (5 years 6 months)
Supported group expansion into new markets by designing and localizing shared services functions across HR, finance, legal, marketing/PR, IT, and customer service. Led post-COVID group-wide organizational redesign, built a succession planning program, owned annual employee engagement measurement, and served as the HR anchor for legal/ethical HR investigations while creating the company’s first Cod
HR Generalist
Vivienne
Dec 2016 - Dec 2018 (2 years)
Built and scaled core HR processes across three business units, including implementing a performance management system with KPI frameworks and ongoing monitoring. Led end-to-end recruitment and managed the HR budget.
Education
Degrees, certifications, and relevant coursework
National Aviation University
Bachelor's Degree, Psychology
Completed a bachelor's degree in Psychology at National Aviation University.
Availability
Location
Authorized to work in
Job categories
Skills
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