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Mariel Corona

@marielcorona

Social Media Coordinator at Gildan, leading social strategy and trade show content campaigns that reached over 3 million views.

Barbados

Message

At Gildan (Barbados) SRL, I lead social media initiatives aligned with global brand objectives and manage content strategy across platforms, campaigns, and trade shows. Two trade show campaigns achieved viral reach exceeding 3 million views.

As a freelance Social Media Manager, I develop customized strategies for businesses in food service, retail, manufacturing, and distribution. I plan platform-specific content and monitor campaign performance to guide optimization.

Earlier, I coordinated fundraising campaigns with private-sector partners at Save the Children and developed marketing plans across the distribution chain at John Deere. My work has also included promotion analysis at Coca-Cola FEMSA and end-to-end marketing strategies for product launches at Agencia Venus y Asociados.

Experience

Work history, roles, and key accomplishments

Current

Social Media Coordinator / Social Marketing Advisor

Current

Gildan (Barbados) SRL

Feb 2023 - Present (3 years 8 months)

Acts as a strategic partner to the Brand Manager, leading social media and social marketing initiatives aligned with global brand objectives. Owns content strategy and creation across social platforms, campaigns, and trade shows, ensuring consistency and audience relevance.

Social Media Strategy Content Strategy Campaign Management Trade Show Marketing Influencer Marketing Community Management Brand Management Cross Functional Collaboration Project Management Workback Schedule performance reporting

Current

Social Media Manager

Current

Freelance

Jan 2019 - Present (7 years 9 months)

Developed and managed customized social media strategies for businesses in food service, retail, manufacturing, and distribution. Planned, created, and published platform-specific content across Facebook, Instagram, TikTok, TripAdvisor, and YouTube.

Social Media Strategy Content Creation Facebook Instagram TikTok Trip Advisor YouTube Google Ads SEO SEM Analytics Paid Media Campaigns Organic Campaigns

Community & Logistics Manager

Latin Market

Jan 2019 - Dec 2019 (11 months)

Created and implemented social media strategies to promote events and community engagement. Coordinated logistics and supplier relationships for large-scale events, and assisted in planning and executing the Latin Market event, attracting 400+ attendees.

Social Media Strategy Event Planning Logistics Supplier Management Community Engagement Advertising Design Marketing Communications

Communication & Strategic Alliances Coordinator

Save the Children

May 2016 - Jan 2017 (8 months)

Coordinated fundraising campaigns with private-sector partners focused on child wellbeing initiatives. Managed media outreach and dissemination of campaign information across local and regional channels.

Fundraising Partnership Management Media Outreach Digital Marketing Campaign Management

Product Manager

John Deere

Jan 2016 - May 2016 (4 months)

Provided marketing and customer support to strengthen distributor commercial performance. Developed strategic marketing plans across the distribution chain, from sales to warranty support.

Marketing Strategy Customer Support Distribution Visual Merchandising Social Media

Promotions Analyst

Coca-Cola FEMSA

Jul 2015 - Jan 2016 (6 months)

Analyzed the effectiveness of promotions and premium products across multiple regions. Supervised sales performance of seven regional sales managers using SAP.

Promotion Analysis Sales Performance SAP Data Analysis Pricing Strategy

Marketing Analyst

Beamonte Investments

Nov 2012 - Jan 2013 (2 months)

Implemented market expansion strategies that increased client market share and long-term growth. Organized and hosted networking events with partners and industry leaders.

Market Expansion Networking Event Planning Strategic Alliances

Account Manager

Agencia Venus y Asociados

Feb 2009 - May 2012 (3 years 3 months)

Conducted market analysis for major telecommunications clients, including Megacable. Led end-to-end marketing strategies for new product launches, including Movistar home phone services.

Market Analysis Marketing Strategy Product Launch Campaign Management Budget Management