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Joshua Smith

@joshuajaismith

Digital marketing and communications strategist with 6+ years of experience across government public affairs and brand social media.

Barbados

Message

What I'm looking for

A remote marketing manager, social media strategy, or content marketing role, full-time or contract. Comfortable owning end-to-end or within a larger marketing team, and open to industries beyond what I've worked in before.

Open across UK/US time zones, with flexibility for async collaboration where needed.

I’m a strategic communications and digital marketing specialist with 6+ years of experience spanning government-level public affairs, social media management, and brand storytelling. I combine strategic insight with high-quality creative production to build audience, drive engagement, and protect brand voice.

At the British Embassy in Barbados & the Eastern Caribbean, I managed day-to-day communications across six Caribbean territories—partnering with the UK Government’s regional communications team on public campaigns, press releases, and crisis communications. I spearheaded social media and comms coverage for the Foreign Secretary’s first official visit, grew combined social following to 40,000 across key platforms, and led the regional UK ETA campaign—achieving 600,000+ organic reach across six territories.

As Founder & Creative Director of TWELVE13, I lead a boutique social media and branding agency providing full-service social media management, brand strategy, and content direction for lifestyle, hospitality, and service-based brands. I manage multiple client accounts end-to-end—building content calendars, creative briefs, coordinating shoots, and developing platform-specific strategies that improve engagement and follower growth.

I’m hands-on with performance tracking and optimization, using Sprout Social, Hootsuite, Meta Ads Manager, Meta Insights, and Instagram Analytics alongside Google Analytics. Currently completing an MBA in Marketing Management, I’m energized by work that blends creative storytelling with data-driven decision-making and measurable ROI improvements for clients.

Experience

Work history, roles, and key accomplishments

Communications Officer

British Embassy in Barbados & the Eastern Caribbean

Nov 2023 - Dec 2024 (1 year 1 month)

Managed day-to-day communications across six Caribbean territories, coordinating public campaigns, press releases, and crisis messaging. Grew social following to 40,000+ across key platforms and delivered the UK Electronic Travel Authorization campaign with 600,000+ organic reach.

Communications Strategy Social Media Management Crisis Communications Press Release Production Audience Engagement Content Planning & Analytics Multimedia Content Creation Multichannel Campaigns Multi channel Campaigns Stakeholder Management Editorial Planning

Current

Founder & Creative Director

Current

TWELVE13

Jan 2020 - Present (6 years 5 months)

Founded and led a boutique social media and branding agency, providing end-to-end social media management and brand strategy for lifestyle, hospitality, and service brands. Managed client accounts and delivered platform-specific content strategies using analytics tools to improve engagement and audience growth.

Social Media Management Brand Strategy Content Marketing Creative Direction Client Account Management Campaign Execution Sprout Social Hootsuite Performance Analytics

Junior Marketing Manager

Print Reality

Feb 2021 - Dec 2023 (2 years 10 months)

Supported and executed the company’s digital marketing strategy, contributing to campaign planning, creative direction, and go-to-market execution. Managed content calendars, coordinated creative projects (product shoots and promotional design), and produced social media visuals, copy, and short-form video while monitoring campaign performance.