At Digicel Group, I lead regional brand and marketing strategy across Caribbean markets, managing a US$9.9M investment budget and aligning customer insight, market dynamics, and campaign performance with acquisition and growth goals. I build commercial messaging frameworks, brand governance, and integrated campaigns that improve consistency and delivery across markets.
Previously, I increased customer acquisition by 20% through Disney+ and HBO partnerships, improved marketing ROI by 15%, and led the Proudly Bermudian initiative. My work spans brand evolution across 22 markets, culturally rooted storytelling, social strategy for 25 markets, and digital campaigns for clients including bmobile, Nestlé, and Mercedes-Benz.
