Open to opportunities

Maria Vaz Serra Moura

@mariavazserramoura

Message

I build international marketing assets and strategies that connect brands with diverse EMEA audiences.

Italy

Message

What I'm looking for

I'm looking for an international marketing or strategy role where I can build culturally relevant campaigns, use consumer insight to shape decisions, and collaborate across markets and functions.

At IFF Health Copenhagen, I supported the strategic repositioning of the EMEA region by creating tailored marketing assets for trade shows, client meetings, and digital channels. I translated complex technical concepts into sales and training materials that worked across diverse cultural markets.

I've also supported B2B business development at CTT Portugal, managing lead onboarding and CRM data, contributing to digital advertising and email campaigns, and maintaining consistent brand identity across materials. I bring an international marketing and management background shaped by studies in Copenhagen, Barcelona, and Lisbon, including behavioural neuroscience and consumer attitudes toward second-hand products.

Outside work, I build international communities through social media, events, communications, and operations. I'm multilingual, curious about consumer behaviour, and motivated by work that connects people across cultures.

Experience

Work history, roles, and key accomplishments

Current

Project and Social Media Manager

Current

CAYAC Copenhagen

Jun 2024 - Present (2 years 3 months)

Built and managed social media presence for an international community, growing reach among newly arrived internationals, and planned community events.

Social Media Strategy Community Management Event Planning

Internal Affairs Coordinator

Portuguese CBS Society

Nov 2024 - Jan 2026 (1 year 2 months)

Managed internal communications and employee engagement for a founding team initiative.

Internal Communications Employee Engagement

Manager

Niels Steensens Dormitory

Sep 2024 - Jan 2026 (1 year 4 months)

Managed all logistical operations including contracts, guest room rentals, and facility maintenance.

Logistics Operations Facilities Maintenance

Business Assistant for EMEA

IFF Health

Jul 2024 - Dec 2025 (1 year 5 months)

Supported strategic repositioning of the EMEA region by developing marketing assets and sales materials, and introduced AI-driven tools to streamline content production.

Marketing Marketing Materials AI Tools Brand Messaging

General Secretary

CBS Music Business Organisation

Oct 2023 - Sep 2024 (11 months)

Provided administrative and strategic leadership for a newly founded student organisation at Copenhagen Business School.

Administration Strategic Leadership

B2B Business Development Intern

CTT Portugal

Sep 2021 - Jul 2022 (10 months)

Managed lead onboarding and CRM data to support the B2B sales pipeline, and supported digital ad campaigns and email marketing.

CRM Salesforce Digital Marketing Email Marketing Campaign Design Website Management

Brand Manager

Católica Lisbon SU

Nov 2020 - Apr 2022 (1 year 5 months)

Led partnerships and communications for the student union.

Partnerships

Education

Degrees, certifications, and relevant coursework

Copenhagen Business School

Master of Science, International Marketing and Management

2023 - 2025

Pursued an MSc in International Marketing and Management with a Minor in Behavioural Neuroscience, including a thesis on the impact of childhood socio-economic status on attitudes towards second-hand products.

ESCI UPF

Exchange Program, Business and Marketing

2022 - 2023

Completed an Erasmus exchange semester in Business and Marketing, focusing on international marketing and cross-cultural business strategy.

Católica Lisbon School of Business and Economics

Bachelor of Science, Business Administration

2020 - 2023

Earned a BSc in the International Program in Business Administration, with coursework in Marketing, Machine Learning & AI, Organisational Behaviour, and Data Analysis.