Federica Laino
@federicalaino
Mindful marketing specialist focused on communication and fundraising.
What I'm looking for
I am a passionate Mindful Marketing, Fundraising & Communication Specialist with a strong focus on mental-emotional wellbeing and purpose-driven projects. My experience spans across various roles, including Account Manager and Teacher, where I have successfully managed communication strategies for NGOs and purpose-driven businesses. I believe in the power of storytelling and digital strategy to create impactful connections.
Throughout my career, I have collaborated with notable organizations such as Amazon and Havas Media, where I honed my skills in digital marketing and communication management. My artistic background as an Expressive Arts Facilitator allows me to integrate creativity into my work, enhancing the emotional literacy and wellbeing of individuals and communities. I am dedicated to supporting mental health awareness through various initiatives and pro-bono projects.
Experience
Work history, roles, and key accomplishments
Teacher
Inco Academy
Sep 2023 - Oct 2023 (1 month)
Taught Communication, Brand, and Digital Strategy to aspiring entrepreneurs, focusing on practical applications and real-world scenarios.
Communication & Fundraising Specialist
IperDesign
Dec 2017 - Oct 2023 (5 years 10 months)
Managed accounts for purpose-driven businesses focusing on brand identity and digital strategy. Worked with various NGOs and clients including NeuroTribe Association and Fondazione Lene Thun ONLUS.
Marketing & Communication Manager
Fondazione Lene Thun ONLUS
Apr 2018 - Oct 2020 (2 years 6 months)
Developed and implemented communication strategies across various media, focusing on fundraising and brand partnerships.
Marketing Specialist
EazyCity
Jul 2016 - Mar 2018 (1 year 8 months)
Coordinated marketing efforts, including translation and copywriting for special projects, enhancing brand communication.
Seller Support Associate
Amazon
Mar 2016 - Jun 2016 (3 months)
Provided account management and support for Italian and Spanish business partners, ensuring effective communication and problem resolution.
Digital Media Planner
Havas Media
Jun 2013 - Aug 2015 (2 years 2 months)
Planned and executed digital media strategies for national and international clients, enhancing brand visibility and engagement.
Education
Degrees, certifications, and relevant coursework
St. John’s College of Cork
Course, Graphic Design
2016 - 2018
Comics Art Direction International School
Course, Writing and drawing stories
2021 -
Digital Coach Academy of Milan
MA, Web, Digital Media and E-commerce Strategy
2022 -
Communication Academy of Milan
MA, Marketing and Business Communication
2013 - 2016
University of Pavia
BA, Communication, Innovation and Content Strategy
2012 -
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
federicalaino.comJob categories
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