Mariana Mellino

Drive European market growth for Bigo Ads, supporting monetization and UA campaigns across Hypercasual and casual games. Oversee integrations with ORTB and SDK partners while optimizing partner performance and scaling supply.

Drove new business development through existing and cold contacts, managing sales, onboarding, and implementation with direct publishers, consistently achieving 100%+ of targets. Led technical integrations with TAM, OpenRTB, Prebid, and SDK adapters while monitoring and optimizing supply partner performance.

Led the Media department at Embi Media, LATAM's first Xandr-certified Header Bidding SaaS for digital publishers. Owned publisher sales, onboarding, and integrations, driving platform adoption and successful implementations across LATAM, US, and EU.

Head of Sales, managing accounts for publishers, app developers, and DSPs across LATAM, US, EU, and APAC. Developed sales strategies and forged business partnerships to drive revenue growth across omnichannel environments, monetizing inventory across display, banner, mobile web, video, and CTV in-app using OpenRTB, Prebid, AdServer services, and One Tag.

In charge of the monetization of the Carburando.com site. Managed sports sponsorships in motorsports across TV, radio, and digital platforms, and coordinated corporate VIP experiences and exclusive sponsor activations for key advertisers.

Sales consulting for Finance, Real Estate, Retail, and Software industries across LATAM for El Cronista, managing annual/monthly negotiations (print & digital). Developed digital strategies for Cronista.com and Infotechnology.com, managed branded content and ad-hoc campaigns, and drove corporate event sales and new business hunting.

Managed LATAM agencies and direct advertisers, including Affiperf (Havas Media) as main Trading Desk. Developed and closed direct & programmatic proposals (Video Outstream focus), led meetings, networking, and industry events, and executed campaign setup and daily optimization.

Developed business proposals and executed retargeting campaigns using Data Marketplace Audiences in MediaMath DSP T1. Created and managed audience segments, provided full publisher support including code implementation, API reporting, and dedicated account management.

Completed the Advanced Programmatic Advertising Expert (CTAPP) program in 2019.

Earned a Degree in Advertising from 2011 to 2016.

Studied Web & Mobile development and layout, completing in 2014.

Completed the Elevator Pitch - Negotiations course in 2013.