Tal Burdman

Grew installs 990% while reducing CPI by 87%, improved free trial conversion 50% and trial-to-paid 30% through paywall and onboarding optimisation, and built and scaled acquisition channels across Meta, Reddit, TikTok, Google Ads and Apple Search Ads.

Worked directly with mobile app companies on paid acquisition, subscription growth and retention, operating as an embedded consultant with direct access to founders and product teams.

Provided UA strategy and campaign management for mobile gaming apps across Apple Search Ads, Google Ads and Unity Ads.

Cut CPA 20% while growing conversions 30%, moved ROAS from 38% to 100%, reduced churn 50% through lifecycle email flows and subscription funnel improvements, and managed campaigns across Meta, Google, Roku, Fire TV and Apple Search Ads.

Managed a portfolio representing ~40% of company revenue across publisher and advertiser accounts, led and coached a team of 8+, grew team revenue 12% while reducing team size by 50%, and reactivated dormant accounts by 32%.

Built the publisher onboarding team from scratch, grew active publishers 200%, doubled new monthly active publishers, and defined onboarding playbooks and activation criteria.

Managed growth and optimisation of 15 key Spain and LATAM accounts across CPI, CPA, PPV and PPC campaigns, working across publisher and advertiser relationships in a performance ad network environment.

Handled key account management, business development and client onboarding.

Managed publisher accounts for video advertising.

Managed SEO and digital operations across Spain, LATAM, US and Brazil.

Completed a full-stack web development program.

Earned a Master's degree in Digital Marketing.

Earned a Bachelor of Arts in Government and Conflict Resolution.