At Innocean Worldwide, I’ve contributed to developing the company’s technology stack, including opening DSPs and buying platforms and negotiating with media providers. I also manage Hyundai España’s programmatic and paid social activity, from strategy through campaign activation.
At GroupM, I participated in planning and activating programmatic campaigns for Toyota, integrating them with direct buying to improve campaign efficiency.
At Carat, I worked across AdOps, media planning, and activation. I started in a multi-account AdOps team, working with different ad servers.
Later, I served The Coca-Cola Company through the Ampliffy team, supporting media planning and programmatic activation. Across these roles, I’ve developed a broad view of digital advertising, combining analytical, operational, and strategic work.
