At Dr. Nikitenko Clinic, I work hands-on across marketing and revenue operations, from CRM data models and lifecycle design to reporting. I lifted provider utilization from 30–35% to 45–47% in two months by targeting funnel conversion rather than lead flow.
I rebuilt the clinic’s selling process and connected a browser app to YClients via API; add-on sales rose 31%, and four-month repeat visits increased from 49% to 65%. I also launched a Wahelp AI assistant that handles about half of patient conversations and shipped a 12-module operating platform with its integrations.
At PERI Group, I built its first marketing attribution framework and later owned regional CRM, automation, attribution, and lead lifecycle across seven markets. I grew inbound demand from zero to 300 sales-qualified leads a month in four markets, while tracing 95% of leads through to closed orders.
