Looking for a job

Maria Luiza Couto

@marialuizacouto

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I optimize e-commerce paid media campaigns across Meta, Google, TikTok, and Pinterest.

Brazil

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What I'm looking for

I'm looking to grow in media buying and data-driven performance marketing, contributing to e-commerce campaign execution, optimization, KPI analysis, and reporting.

I've supported e-commerce paid media campaigns at AZZAS 2154 | Cia. Hering, monitoring, optimizing, and reporting on web and mobile app performance across Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads.

I use ROAS, CTR, CPC, and conversion data to guide performance decisions, with hands-on reporting and tracking experience in Excel, Google Sheets, Google Analytics, Looker Studio, and AppsFlyer.

Experience

Work history, roles, and key accomplishments

Junior Media Analyst

AZZAS 2154 | Cia. Hering

Aug 2025 - Jun 2026 (10 months)

Supported daily monitoring and optimization of paid media campaigns for e-commerce across web and mobile app environments. Analyzed campaign performance using ROAS, CTR, CPC, and conversion metrics to support ongoing performance decisions.

Meta Ads Google Ads TikTokAds Pinterest Ads ROAS CTR CPC Conversion performance reporting

Media Intern

AZZAS 2154 | Cia. Hering

Oct 2024 - Jul 2025 (9 months)

Supported paid media campaign execution, including budget control and ad implementation across Google Ads, Meta Ads, and retargeting initiatives. Extracted and organized campaign data for internal performance tracking and reporting.

Google Ads Meta Ads Retargeting Budget control Data organization performance reporting

Marketing Intern

IGT - Instituto de Gestalt-terapia e Atendimento Familiar

Jan 2023 - Sep 2024 (1 year 8 months)

Assisted with the creation, setup, and monitoring of Meta Ads campaigns and supported paid media performance analysis. Supported social media planning and publishing and created digital assets using Canva.

Meta Ads Paid Advertising Analytics Social Media Planning Canva Customer Relationships