Maria Lourdes Justiniano

Founded and scaled the first Mexican fast food concept in Santa Cruz, boosting brand presence and achieving significant social media engagement. Managed all restaurant operations, financial performance, and marketing initiatives, while leading a motivated team to ensure customer satisfaction and operational excellence.

Sold mobile, internet, and TV service plans via phone and chat channels, exceeding sales targets through effective communication and customer service. Developed skills in lead qualification and CRM management in a high-pressure environment.

Directed a large team in executing trade marketing strategies that increased nationwide revenue by 20%. Oversaw retail operations, seasonal campaigns, and supplier relations, optimizing campaign ROI through data insights and budget control.

Developed a digital system to manage commercial spaces, significantly reducing processing time. Managed campaign logistics and improved communication with suppliers for better campaign alignment.

Managed international logistics and client training for industrial products, expanding the customer base and ensuring effective communication between clients and headquarters. Oversaw tender processes and provided technical support.

Grade: 3.56

Completed a degree in Business Administration/Management with a focus on Strategic Marketing, achieving a GPA of 3.56.