Open to opportunities

Fernanda User

@fernandauser1

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Marketing and creative strategist specializing in social content and brand growth.

Bolivia

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What I'm looking for

I seek roles where I can lead content strategy and social growth, work cross-functionally, use analytics to optimize campaigns, and contribute to creative brand building in a collaborative, growth-focused company.

I am a creative, results-driven marketing specialist with over five years of experience in digital content creation, brand strategy, and social media marketing. I have a strong track record of boosting engagement, designing viral content, and managing cross-team campaigns that increase brand visibility.

I have led digital content for multiple major brands, developed performance-driven strategies, and optimized campaigns through analytics. As founder of a successful swimwear business, I combined entrepreneurship with hands-on experience in branding, production, and sales.

I bring skills in content strategy, copywriting, short-form video (TikTok/Reels), SEO, and Adobe Suite, and I communicate fluently in Spanish and English. I aim to help brands grow authentic digital presence and measurable engagement.

Experience

Work history, roles, and key accomplishments

Current

Social Creative

Current

Ariadna Communications Group

Jan 2024 - Present (1 year 10 months)

Led digital content creation for six major brands, developed strategies that increased engagement and brand visibility, and optimized campaigns through performance analysis and cross-team collaboration.

Content Strategy Social Media Management Campaign Analysis Adobe Suite Copywriting Analytics

Current

Founder & Creative Lead

Current

Malibu Swimwear

Jan 2018 - Present (7 years 10 months)

Founded and managed a swimwear business, handling design, production, branding, marketing, and sales to grow a sustainable direct-to-consumer operation.

Brand Management Product Design Social Media Content Creation Sales WordPress Adobe Suite

Marketing Executive

Depilaser

Jan 2020 - Dec 2022 (2 years 11 months)

Developed and executed promotional campaigns using data-driven insights to optimize strategies and increase audience engagement across digital channels.

Campaign Development Social Media Management Analytics SEO Copywriting Brand Strategy Adobe Suite WordPress

Brand Manager Intern

Apego

Jan 2021 - Dec 2021 (11 months)

Directed a product launch and produced marketing collateral while developing integrated digital and offline communication strategies to support brand objectives.

Brand Strategy Product Launch Marketing Collateral Content Creation Social Media Copywriting Analytics

Project Manager Intern

Montanha da Esperança

Jan 2019 - Dec 2019 (11 months)

Managed a digital charity campaign that achieved high participation, coordinating content creation and sponsor outreach to drive event success.

Project Management Campaign Management Content Creation Event Promotion Social Media Analytics

Creative Writer

Viral Agency

Jan 2019 - Dec 2019 (11 months)

Produced copy and content calendars for major brands including RE/MAX, and performed brand analysis to inform creative direction.

Copywriting Content Strategy Brand Analysis Social Media SEO Adobe Suite

Education

Degrees, certifications, and relevant coursework

Universidad Privada de Santa Cruz de la Sierra

Bachelor's Degree, Strategic Marketing & Communications

2018 - 2022

Completed a Bachelor's degree in Strategic Marketing & Communications focusing on marketing strategy, communications, and digital media from 2018 to 2022.