Cayo Blanco Figueroa

At Aqua Nuestra, I developed skills in cost-benefit analysis and digital marketing strategies. I managed social media campaigns focused on sales, leveraging insights and monitoring performance through KPIs to optimize commercial strategies and improve ROI.

During my internship at Bélica Marketing, I applied my digital marketing knowledge by creating content calendars and managing digital advertising. I assisted in developing strategies that increased client engagement and brand visibility.

During my exchange semester, I focused on strategic marketing, learning about market segmentation, competitive analysis, and integrated marketing communication plans. This experience enhanced my understanding of global marketing strategies.

During my professional studies, I was able to learn and develop knowledge that allows me to adapt to different areas of a company, from the financial sector to the marketing sector. It is in the latter where I have placed greater emphasis in my studies, having more extensive training in this business field, primarily focused on strategic marketing and digital marketing.

During my exchange semester, I was able to learn specific skills within strategic marketing, such as strategy and marketing focused on point of sale, global marketing, competitive analysis and strategy, as well as information systems and technology.