At Salem Church Products, I lead brand and ecommerce initiatives spanning retention, site launches, catalog operations, and performance reporting. I identified inefficiencies contributing to $50,000 in losses and implemented changes projected to reduce losses by 50%.
I own Akeneo PIM and the Akeneo–Shopify data sync pipeline, manage Shopify operations, and build automated retention and repeat-purchase reporting with ShopifyQL, GA4, and Apps Script. I also led a free-trial activation reform and email validation integration that helped reduce unsubscribes by 2%.
Previously, I generated 1,000+ qualified leads through Facebook Ads at Club Pilates and managed strategy for 22 social accounts. At Closet World/Closets By Design, I managed marketing budgets, improved email open rates, and identified platform-spend inefficiencies that eliminated $50,000+ in losses.
