I founded and managed Honeybe Loungewear, an independent UK e-commerce fashion brand. I took the brand from concept to market, developing its identity and launching the first product collection.
At Honeybe Loungewear, I coordinated suppliers, set pricing, and managed logistics and customer experience. I also presented the business model and growth strategy at the LSST Dragon's Den competition, where the business was Runner-Up.
I managed the brand's Shopify and Etsy platforms and supported customer acquisition through digital marketing and content initiatives. I also worked in sales at Zara, GANT, and The White Company, with experience supporting visual merchandising at Zara.
I'm studying Business Management at Buckinghamshire New University (LSST) and working towards the AAT Level 2 Certificate in Accounting. My studies include financial analysis, business modelling, bookkeeping, and performance monitoring.

