Margot MARI
@margotmari
Experienced Account Director with a focus on strategic client relationships.
What I'm looking for
As an accomplished Account Director with a strong background in international business and economics, I have honed my skills in managing key client relationships and driving strategic account plans. My journey began with a Master’s in International Business from Pantheon Sorbonne, followed by a Master’s in Economics and Big Data from Aix Marseille Université. This educational foundation has equipped me with the analytical skills necessary to identify growth opportunities and enhance client satisfaction.
In my current role at Digital Mekong, I lead a multidisciplinary team, ensuring performance aligns with our strategic objectives. I have successfully expanded our client portfolio by identifying and pursuing new business opportunities. My previous experience as a Senior Digital Project Manager at Wunderman and a Senior CRM Project Manager at BETC Fullsix has further refined my project management skills, particularly in CRM strategies and customer lifecycle management. I am passionate about leveraging data to drive marketing effectiveness and improve user experiences.
Experience
Work history, roles, and key accomplishments
Account Director
Tower 4 Masteri Thao Dien
Apr 2024 - Present (1 year 2 months)
Responsible for managing key client relationships and ensuring satisfaction through strategic account plans. Led a multidisciplinary team to drive performance, track KPIs, and identify new business opportunities to expand the client portfolio.
Senior Digital Project Manager
Wunderman
May 2023 - Mar 2024 (10 months)
Managed various CRM projects including reactivation campaigns and customer profiling. Developed in-store activations and implemented campaign scenarios to enhance customer lifecycle engagement.
Senior CRM Project Manager
BETC Fullsix
Feb 2021 - Feb 2023 (2 years)
Oversaw multiple CRM projects including tool implementation and loyalty program development. Managed e-CRM communication plans and proposed recruitment strategies to enhance user experience.
Junior Project Manager
Publicis Group
Mar 2019 - Apr 2021 (2 years 1 month)
Defined multi-country CRM plans based on customer behavior, utilizing various communication channels such as Email, Direct Mail, and SMS to enhance customer engagement.
Education
Degrees, certifications, and relevant coursework
Pantheon Sorbonne
Master, International Business
2017 - 2018
Aix Marseille Université
Master, Economics and Big Data
2013 - 2017
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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