Nguyễn Thị Bảo Trân

I’m a Senior Sales/Account Executive with over 4 years of experience in the Advertising and Communications industry in Ho Chi Minh City, specializing in Performance Marketing and Branding. I bring strong project management and strategic planning to every multi-channel campaign I run.

I lead end-to-end execution of integrated Performance Marketing and Branding campaigns across Banking, Finance, Gaming, and E-commerce, translating customer insights into effective strategies. I partner with media and data teams to analyze performance and continuously optimize results against KPIs.

I’m skilled in managing advertising channels such as Meta (Facebook Ads), Google Ads (Search, Display, YouTube), and TikTok Ads, while driving key outcomes across Brand Awareness, Traffic, Lead Generation, Conversion, and Mobile App User Acquisition. I also develop IMC strategies to ensure consistent, high-impact messaging across touchpoints.

On the business side, I build long-term client relationships, proactively identify opportunities, pitch solutions, and grow accounts through new business development. I also run Influencer/KOL/KOC campaigns end-to-end—sourcing, negotiation, briefing, and performance tracking—to improve engagement and conversions.