I've managed B2B enterprise customer relationships, onboarding, implementation, and service delivery across technology, SaaS, fintech, and digital platforms for more than eight years.
At LinkCare, I manage loyalty experiences and strategic partnerships for VIP segments across banks and premium real estate developers, including the Techcombank ecosystem, MSB, OUB, and Mandarin Oriental projects. I coordinate Operations, Marketing, Customer Service, and external partners while standardising CRM workflows for onboarding, tracking, and reporting.
Previously, I led a 17-member Customer Success team at KiotViet, maintaining a 70% Product Adoption Rate, 100% Onboarding Success Rate, and CES of 85/100. I've also delivered enterprise implementation projects at Emddi, led Customer Success and Service teams at Apato, and improved CSAT to 90% at VCC Exchange.
