Open to opportunities

Dohna Tran

@dohnatran

Message

I grow client revenue through digital advertising, B2B sales, and data-led account management.

Vietnam

Message

At TDCX, I manage 100+ SMB advertiser and agency accounts on Meta’s self-serve advertising platform, guiding onboarding, adoption, retention, and account expansion. I use campaign performance, ROAS, and cost-per-lead analysis to identify growth opportunities and improve outcomes.

I achieved 120% quota attainment in Q2 2026, ranked Top Attributed Revenue in Q1 2026, and placed in the Top 10% of a 30+ member team. I manage pipelines, forecasts, renewals, and account health in Salesforce while driving consultative upsell and cross-sell conversations.

Previously at IDP Education Vietnam and the British Council Vietnam, I built institutional partnerships, expanded CD IELTS coverage, coordinated multi-product client operations, and improved enrollment workflows through digitization. I bring an MBA and experience connecting business needs with practical client solutions.

Experience

Work history, roles, and key accomplishments

Account Specialist

TDCX

Sep 2024 - Jul 2026 (1 year 10 months)

Managed 100+ client accounts across Meta's self-serve advertising platform, owning the full account lifecycle from onboarding to retention and expansion. Drove upsell and cross-sell opportunities, provided data-led recommendations, and managed sales pipelines through Salesforce CRM.

Digital Advertising Account Management Client Onboarding Campaign Optimization Bidding Targeting Salesforce Upselling Cross Selling Data Analysis ROAS Account Retention Churn Prevention Consultative Selling Pipeline Management Forecasting

CD IELTS Specialist

IDP Education Vietnam

Nov 2022 - Dec 2023 (1 year 1 month)

Developed and managed B2B relationships with MOET, DOETs, schools, and universities to drive business growth. Identified institutional needs, developed partnership opportunities, and coordinated with internal teams to ensure effective execution.

B2B Sales Business Development Partnership Management Lead Generation Client Acquisition Stakeholder Management Sales Strategy Revenue Growth Digital Products Coordination

Operations Coordinator

British Council Vietnam

Jan 2021 - Jul 2022 (1 year 6 months)

Coordinated 100+ multi-product client-service operations across IELTS, ACCA, Oxford AQA, and CAIE. Managed 50+ team members, proposed and implemented digitization of enrollment and lead-conversion workflows to improve the customer journey.

Client Management Stakeholder Management Operations Coordination Process Improvement Digitalization Workflow Optimization Team Management Customer Experience