Luân Mạch

Coordinated Vietnam launch across 4 distributors, 5,496 outlets and 34 DSRs, driving onboarding and adoption.
Analyzed ordering behavior to inform engagement and user benefits.
Gathered market feedback for product localization and requirements, and coordinated technical/commercial teams to resolve platform and workflow issues across orders, pricing, promotions and escalations.

Delivered over 80 international, multi-stakeholder projects, aligning business goals with production capabilities and making Velux the second biggest client in terms of revenue. Reduced production costs by 13% through workflow analysis and automation tool development, saving time and minimizing human error.

Oversaw the lifecycle of IT and field data projects, from requirement gathering to implementation. Developed flowcharts and documented business requirements to align technical solutions with operational needs.

Managed cross-functional marketing campaign rollouts for international film releases, ensuring alignment with stakeholder goals. Maintained project documentation and progress updates across media, PR, and event teams.

Participated in requirement analysis, software deployment, and data management planning for clients. Facilitated communication between development teams and end users, ensuring project alignment and knowledge transfer.

Pursued advanced studies in business administration, focusing on strategic management and leadership principles.

Completed a Bachelor's Degree with a specialization in International Business.