Open to opportunities

Mariah Tan

@mariahtan

Message

B2C lead in affiliate marketing with digital strategy expertise.

Philippines

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, with opportunities for growth and collaboration.

I am a results-driven B2C Lead in Affiliate Marketing with a strong background in digital strategy and media planning. Over the years, I have honed my skills in managing client relationships and leading teams to achieve significant growth in affiliate acquisitions and campaign performance. My experience at Lazada Philippines has equipped me with the ability to negotiate and implement initiatives that drive order and GMV growth, ensuring that our campaigns are not only effective but also aligned with our business goals.

Prior to my role at Lazada, I served as a Digital Manager at Spark Foundry, where I led a team in optimizing digital campaigns across various platforms, including Facebook and Google Ads. My analytical skills allow me to interpret data effectively, providing actionable insights that enhance campaign performance. I have a proven track record of aligning digital media strategies with client objectives, ensuring that we deliver on KPIs while maintaining strong relationships with clients and partners.

With a Bachelor of Science degree in Advertising from De La Salle University-Manila, I have a solid foundation in both creative and strategic aspects of marketing. I am fluent in English and Filipino, and I possess a keen understanding of digital tools and platforms, which I leverage to drive successful marketing initiatives.

Experience

Work history, roles, and key accomplishments

B2C Lead in Affiliate Marketing

Lazada Philippines

Nov 2021 - Jul 2023 (1 year 8 months)

Managed clients and serviced day-to-day operations, leading the B2C team in acquiring new and retaining current affiliates. Negotiated and presented initiatives to the Regional team for local implementation, monitoring daily performance on order and GMV growth. Planned campaign budgets, daily spends, and forecasted commission growth for B2C affiliates.

Affiliate Marketing Client Management Negotiation Campaign Management Performance Monitoring Budgeting

Digital Manager

Spark Foundry

Jul 2020 - Oct 2021 (1 year 3 months)

Led the digital planning and strategy team, implementing and optimizing Facebook and Google Ads campaigns. Managed clients and day-to-day operations from planning, buying, and reporting across various digital channels. Analyzed reports to provide recommendations on campaign performances and monitored digital spends and revenue monthly.

Digital Strategy Facebook Ads Google Ads Client Management Campaign Optimization Data Analysis

Media Planner and Buyer

Omnicom Media Group Philippines

Jan 2017 - Mar 2020 (3 years 2 months)

Handled digital client requirements for Social and serviced day-to-day operations for various accounts, creating digital media plans and post reports. Implemented and optimized Facebook and Google Ads campaigns, maintaining professional relationships with ad tech partners, digital solutions vendors, and clients. Coordinated with regional partners for local market updates and oversaw all campaign e

Media Planning Digital Buying Social Media Marketing Facebook Ads Google Ads Campaign Management Data Analysis

Account Executive

Buensalido & Associates Public Relations

Jun 2015 - Jan 2017 (1 year 7 months)

Handled the PR efforts and events of various accounts. Formed media relations with partners to enhance public outreach.

Public Relations Event Management Media Relations Account Management

Intern

Campaigns & Grey

Sep 2014 - Nov 2014 (2 months)

Gained practical experience in advertising and marketing operations. Assisted various teams with daily tasks and project support.

Advertising Marketing Team Collaboration Administrative Support

Education

Degrees, certifications, and relevant coursework

De La Salle University-Manila

Bachelor of Science, Advertising

Grade: Dean’s List 1 term, AY 2011-2012

Completed a Bachelor of Science degree in Advertising. Focused on the principles and practices of advertising. Achieved Dean's List recognition for one term during the academic year 2011-2012.