Mariah Tan
@mariahtan
B2C lead in affiliate marketing with digital strategy expertise.
What I'm looking for
I am a results-driven B2C Lead in Affiliate Marketing with a strong background in digital strategy and media planning. Over the years, I have honed my skills in managing client relationships and leading teams to achieve significant growth in affiliate acquisitions and campaign performance. My experience at Lazada Philippines has equipped me with the ability to negotiate and implement initiatives that drive order and GMV growth, ensuring that our campaigns are not only effective but also aligned with our business goals.
Prior to my role at Lazada, I served as a Digital Manager at Spark Foundry, where I led a team in optimizing digital campaigns across various platforms, including Facebook and Google Ads. My analytical skills allow me to interpret data effectively, providing actionable insights that enhance campaign performance. I have a proven track record of aligning digital media strategies with client objectives, ensuring that we deliver on KPIs while maintaining strong relationships with clients and partners.
With a Bachelor of Science degree in Advertising from De La Salle University-Manila, I have a solid foundation in both creative and strategic aspects of marketing. I am fluent in English and Filipino, and I possess a keen understanding of digital tools and platforms, which I leverage to drive successful marketing initiatives.
Experience
Work history, roles, and key accomplishments
B2C Lead in Affiliate Marketing
Lazada Philippines
Nov 2021 - Jul 2023 (1 year 8 months)
Managed clients and serviced day-to-day operations, leading the B2C team in acquiring new and retaining current affiliates. Negotiated and presented initiatives to the Regional team for local implementation, monitoring daily performance on order and GMV growth. Planned campaign budgets, daily spends, and forecasted commission growth for B2C affiliates.
Digital Manager
Spark Foundry
Jul 2020 - Oct 2021 (1 year 3 months)
Led the digital planning and strategy team, implementing and optimizing Facebook and Google Ads campaigns. Managed clients and day-to-day operations from planning, buying, and reporting across various digital channels. Analyzed reports to provide recommendations on campaign performances and monitored digital spends and revenue monthly.
Media Planner and Buyer
Omnicom Media Group Philippines
Jan 2017 - Mar 2020 (3 years 2 months)
Handled digital client requirements for Social and serviced day-to-day operations for various accounts, creating digital media plans and post reports. Implemented and optimized Facebook and Google Ads campaigns, maintaining professional relationships with ad tech partners, digital solutions vendors, and clients. Coordinated with regional partners for local market updates and oversaw all campaign e
Account Executive
Buensalido & Associates Public Relations
Jun 2015 - Jan 2017 (1 year 7 months)
Handled the PR efforts and events of various accounts. Formed media relations with partners to enhance public outreach.
Intern
Campaigns & Grey
Sep 2014 - Nov 2014 (2 months)
Gained practical experience in advertising and marketing operations. Assisted various teams with daily tasks and project support.
Education
Degrees, certifications, and relevant coursework
De La Salle University-Manila
Bachelor of Science, Advertising
Grade: Dean’s List 1 term, AY 2011-2012
Completed a Bachelor of Science degree in Advertising. Focused on the principles and practices of advertising. Achieved Dean's List recognition for one term during the academic year 2011-2012.
Immaculate Conception Academy
High School Diploma, General Studies
Obtained a High School Diploma. Completed the full secondary education curriculum. Prepared for higher education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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