At Shopee IP Singapore Private Limited, I managed and grew market accounts across Pinterest, Meta, Google, TikTok, and Apple, increasing monthly ad spend from ~18M to ~25M. New channel launches in Google and Pinterest delivered 150K+ attributed daily orders.
I engineered TRACE, an AI-assisted troubleshooting framework that cut performance escalation resolution time by ~35-50%. It enabled a newly formed regional team to independently resolve the majority of escalations within 6-8 weeks.
As Senior Global Account Manager, I grew Google Demand Gen investment from $0 to ~$450K monthly and supported ~10-20% incremental growth in LATAM user acquisition campaigns. I also transitioned into people management, leading my first team of 3-4 direct reports.
Earlier at Lazada Group, I developed data dashboards and chatbots that reduced the troubleshooting period from 7 days to 3 days. I have also worked on performance steering and account management across digital advertising, mobile app growth, and user acquisition.
