At Premier Online Marketing, I lead SEM for the multifamily vertical, managing paid search and paid social for U.S. apartment communities and property management companies. I manage 40+ accounts and 200+ concurrent campaigns across Google Ads and Meta, with $500K in quarterly ad spend.
I designed standardized account structures for the U.S. multifamily market and planned A/B testing programs to improve lead quality. Campaigns reduced cost per lead by up to 30%, while driving more qualified traffic and contributing to higher occupancy.
At HP, I managed paid search for Print Hardware and Amazon Ads for HP Consumer Print USA. Through testing, account restructuring, ad copy and smart bidding, I increased ROAS by 80%; I also managed co-funded campaigns with North American retail partners and HP Canada's email program.
Earlier, I led digital and PPC teams at agencies and worked as a web developer. That experience still shapes how I approach the full funnel, from the ad and landing page to tracking and conversion.
