Leslie N

Advises B2B SaaS marketing teams on paid media strategy, SEO performance, and AI tool integration for demand generation programs. Delivers customized growth strategies focused on buyer intent alignment, channel optimization, and measurable pipeline contribution.

Led global digital marketing strategy for HPE's $3B+ networking division across paid media, SEO, SEM, ABM, and content syndication channels. Managed $12M+ annual global paid media budget, delivering 4x ROI on pipeline contribution and leading a cross-functional team of 10.

Owned full-funnel demand generation strategy for a high-growth SD-WAN startup through acquisition by HPE. Built and led the demand generation function, establishing pipeline reporting, ROAS measurement frameworks, and integrated campaign programs.

Managed inbound and outbound digital programs across SEO, SEM, web properties, affiliates, and emerging channels, building the foundation for the company's B2B digital presence.

Unified digital channel strategy across SEM, affiliate, retargeting, SEO, and email, launching a coordinated promotions calendar that drove 30% YOY increase in online sales across the LAC region.

Built and led an in-house digital team of six, executing PPC, display, social, SEO, affiliate, and content creation. Executed two full website launches that exceeded traffic and sales goals by 30% within the first six months.

Reduced CPAs by 20%, increased order volume 20%, and improved ROAS 15% through agency optimization and ongoing A/B display testing.

Contributed to custom booking engine build, mobile website launch, and SEO-driven organic traffic growth.