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Marcos Roche

@marcosroche

SaaS Account Executive at Zendesk, closing €40k ARR/month in new business and reaching 140% of quota in Q1 2026.

Portugal
Message

At Zendesk, I cover EMEA as a full-cycle AE, closing SMB deals and generating an average of €40k ARR per month in new business. I reached 140% of quota in Q1 2026 and brought in €15k ARR per month through expansion revenue.

Before Zendesk, I finished at 160% of quota at Pleo, with the second-highest closed-won total in Spain across Mid Market and SMB. I use Spanish, English, and Portuguese to run consultative sales cycles across markets, backed by a Master’s in Business Analytics and Celonis certifications.

Experience

Work history, roles, and key accomplishments

ZE
Current

Digital Sales Executive - EMEA

Zendesk

Apr 2025 - Present (1 year 6 months)

Full-cycle AE covering EMEA - SMB segment
- 140% of quota in Q1 2026
- €40k ARR/month average in new business closings — top 3 on the team for meetings booked
- €15k ARR/month in expansion revenue via cross-sell and upsell

HC
Current

Consultant

HCM Business Consultants

May 2022 - Present (4 years 5 months)

HCM Business consultants is a Mexican firm dedicated to the development of tax-related technological solutions and applications.
I am currently based in Portugal working remotely with the Mexican market. I am responsible to generate quality leads and improving the time spent winning and closing sales.

Pleo logoPL

Senior Sales Development Representative - Mid Market

Nov 2024 - May 2025 (6 months)

Ran outbound for the Spanish across Mid Market and Commercial.
- 160% of quota — highest attainment in the Spanish market for the period
- €50k EUR total closed won — second highest in Spain
- Top 3 in meetings booked
- Top 15 in call volume organization-wide

Pleo logoPL

Sales Development Representative - Commercial

Mar 2024 - Nov 2024 (8 months)

- Top 3 in meetings booked
- Top 2 in VA generated
- Achieved one of the highest total call volumes in the organization (Top 15 overall)
- Second highest Closed won for new business in ES for both MM and SMB

Pleo logoPL

Sales Development Representative - SMB

Jun 2023 - Mar 2024 (9 months)

-Identifying, contacting and building relationships with potential Pleo customers. Outbounding, cold calling
-Showing customers Pleo's unique value and its potential contribution to their business
-Establishing an efficient sales process, having engaging conversations, converting prospects into leads
-Booking product demonstrations and meetings for Pleo’s Account Executives

Michael Page logoMP

Sr. Account Executive - Enterprise

Mar 2021 - Sep 2021 (6 months)

- Developed and mentored a junior consultant from scratch — he became an overachiever from their first quarter - Built and managed strategic client partnerships across the Mexican corporate finance sector

Michael Page logoMP

Account Executive - Enterprise

Sep 2019 - Mar 2021 (1 year 6 months)

- Surpassed monthly sales targets by 25% on average throughout the Covid-19 crisis
- Identified a strategic opportunity during Mexico's economic downturn: pivoted to attract US-based companies investing in Mexico, bringing cross-border projects that kept the pipeline active when local demand dropped
- Built trust-based relationships with each client through high activity volume and consistent fol

Pernod Ricard logoPR

Global trade marketing trainee

May 2018 - Sep 2019 (1 year 4 months)

Working on the regional team for Tequila in Trade marketing, developing new ideas for POS materials for three brands Altos, Olmeca, and Avión. The main activities that I do are developing the sustainable point of sale materials for Altos, creating a new and fun point of sale materials for Olmeca, communicating the strategies to all the markets that buy these materials for on-trade and off-trade a

L'Oréal logoLO

Marketing Intern

May 2017 - Apr 2018 (11 months)

I had a great opportunity in a really short time being there. I was playing the role of project manager for the launch of Ever, a vegan hair care system brand. This brand competes in the retail premium segment, with a lot of opportunities. The main activities that I was doing are developing the social media strategies, the creation of content, tropicalization of the messages, design of the POS mat

HC

Intern Marketing

HCM Business Consultants

Jan 2016 - May 2017 (1 year 4 months)

I worked as a Marketing intern helping with the creation of the key messages for the content and design for the web page of the product "TaxPortal", defining the corporate and product identity, price of the product based on customer's opinions.
I was continuously helping the sales department creating content and ideas to improve sales effectiveness and also being involved with the planning of the

AI

National Support Team

AIESEC

Jan 2015 - Dec 2015 (11 months)

I worked as an auditor of content for events, promotions and publications in social media that the committees, I was responsible for, generated. Also, I was responsible for training them, so they improve the quality and quantity of the content. The committees I was responsible for were: UP, Tec CEM, Tec CCM, Tec Toluca, Querétaro, UNAM y POLI.

Education

Degrees, certifications, and relevant coursework

HA

HubSpot Academy

HubSpot Revenue Operations Certified

Sep 2026

NE

Nova School of Business and Economics

Master’s in Business Analytics

2021 - 2022

CE

Celonis

Academic Process Mining Fundamentals

Jan 2022

CE

Celonis

Process Automation Bootcamp

Apr 2022

CE

Celonis

Celonis Foundations

Jan 2022

UP

Universidad Panamericana

Licenciatura, Administración y mercadotecnia

2014 - 2018

Tech stack

Software and tools used professionally

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