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Marcelo Montes Deoca

@marcelomontesdeoca

Senior Project Manager and AI-driven marketing/creative producer, integrating generative AI to accelerate delivery and reduce costs.

Uruguay

Message

What I'm looking for

I want to lead hybrid, risk-aware projects where I integrate generative AI into workflows to accelerate delivery, reduce costs, and ship high-impact digital campaigns—while mentoring teams and aligning stakeholders fast.

I’m a Senior Project Manager and marketing/creative producer with 20 years of experience. I lead teams and manage stakeholders to deliver high-impact digital campaigns using “soluciones híbridas” between creativity and technology.

I integrate “IA generativa” into workflows to accelerate delivery of assets and reduce costs. I use AI to create high-impact outputs while keeping execution safe through risk management and adaptable leadership.

In recent work, I served as “AI-Driven Creative Producer” and “Senior Project Manager / Creative Integrated Producer,” including leading global marketing efforts and embedding generative AI into project workflows. Previously, I led multidisciplinarios teams delivering projects for major brands such as Netflix, Meta, and Google within time and budget.

I’ve managed substantial project budgets (average 150.000 USD and 80.000 USD) and led teams (including forming and leading a 5-person digital execution group). My certifications—such as “Talking to AI: Prompt Engineering” and “Generative AI Overview”—support how I turn AI capability into practical, repeatable delivery.

Experience

Work history, roles, and key accomplishments

Current

AI-Driven Creative Producer

Current

Freelance / Independent

Jan 2024 - Present (2 years 5 months)

Integrated generative AI into production and marketing workflows to accelerate global delivery of digital assets and reduce costs, leveraging 20 years of risk and stakeholder management. Creates high-impact, hybrid solutions combining creativity and technology.

Generative AI Project Management Marketing Operations Workflow Automation Stakeholder Management Risk Management Digital Assets

Senior Project Manager Creative Producer

The Electric Factory

Oct 2015 - Jun 2024 (8 years 8 months)

Led cross-functional teams to deliver US-market projects on time and under budget for brands like Netflix, IBM, and PwC, among others, managing an average project budget of $150K.