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Santiago Batista ZelayaSZ
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Santiago Batista Zelaya

@santiagobatistazelaya

Trilingual (ES native, EN C1, FR B2) virtual & marketing assistant. Analytical, reliable, quick to adapt. Creator of an AI tool for ad copy.

Uruguay
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What I'm looking for

I'm looking for a remote virtual assistant or marketing assistant role where I can support a team with organization, communication and marketing tasks such as content, campaign support and reporting, while continuing to grow toward growth and performance marketing. I bring a reliable, analytical mindset and I'm comfortable working in English, Spanish and French.

I'm a trilingual professional (Spanish native, English C1, French B2) based in Uruguay, focused on remote work as a virtual and marketing assistant. I'm analytical, logical and reliable, and I adapt quickly to new tools and ways of working.

I've worked as lead commercial talent in advertising campaigns for multinational brands including Burger King, Etnies and Circa, on projects that surpassed 3.6 million YouTube views, collaborating closely with production and art direction teams to follow global brand guidelines. I also organized logistics for corporate events.

I'm studying Psychology at the University of Buenos Aires (UBA), with a focus on consumer behavior, and I hold certifications in Google Ads Search, Inbound Marketing (HubSpot Academy) and Digital Marketing Storytelling.

I designed and built Cognitive Auditor, an AI tool that analyzes ad copy through cognitive psychology frameworks (Zajonc, Ekman, Theory of Mind), with interactive visualizations and a serverless Node.js backend on Vercel.

Experience

Work history, roles, and key accomplishments

BK
Current

Marketing & Operations Assistant

Burger King

Mar 2022 - Present (4 years 7 months)

Featured as lead talent in high-impact advertising campaigns for multinational brands, contributing to commercial projects that generated over 3.6 million YouTube views.

BA

Event Operations Staff

Buenos Aires

Oct 2022 - Oct 2022 (0 months)

Organized end-to-end logistics for corporate events, including setup, material distribution, and strategic spatial layout, delivering flawless execution under tight timelines.

Education

Degrees, certifications, and relevant coursework

University of Buenos Aires logoUA

University of Buenos Aires

Bachelor's Degree, Psychology

2024 -

Pursuing a Bachelor's Degree in Psychology, currently temporarily suspended due to relocation.

HubSpot Academy logoHA

HubSpot Academy

Inbound Marketing Certification, Digital Marketing

Earned the Inbound Marketing Certification in 2026.

Google Skillshop logoGS

Google Skillshop

Google Ads Search Certification, Digital Marketing

Earned the Google Ads Search Certification in 2026.

Santander Open Academy logoSA

Santander Open Academy

Digital Marketing Storytelling, Digital Marketing

Completed the Digital Marketing Storytelling course in 2026.

EI

Euskal Echea Institute

High School Diploma, Communication

2010 - 2021

Completed high school education with a focus on Communication.

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