MMMarcello de Moraes Martins
@marcellomartinsdf
Seasoned global marketing and business leader driving trade, events, and growth.
BrazilWhat I'm looking for
I am a marketing and communications executive with 16+ years leading global initiatives that expand market presence and drive business growth. I deliver strategic plans, operational oversight, and high-impact trade and event programs.
At ApexBrasil I led South America initiatives and trade missions that generated over USD 20 million in business and strengthened government and industry partnerships. I manage cross-functional teams, budgeting, compliance, and performance monitoring to optimize results.
I designed and delivered Brazil’s immersive 2020 World Expo pavilion visitor journey, integrating retail, F&B and audiovisual experiences to elevate the country’s cultural and commercial showcase. I also led visitor operations and stakeholder coordination to ensure seamless execution.
I have extensive experience in international business development, trade fairs, government relations, e-commerce partnerships, and event-driven marketing. I am proactive, collaboration-focused, and eager to embrace new challenges worldwide.
Experience
Work history, roles, and key accomplishments
COO South America
ApexBrasil
Jan 2020 - Present (5 years 10 months)
Led strategic trade and investment initiatives across South and Central America, orchestrating 20+ missions that generated over USD 20M in business for Brazilian companies and improved operational efficiency across programs.
Visitor Journey Head
Pavilion Events
Jan 2019 - Dec 2020 (1 year 11 months)
Designed and delivered an immersive visitor journey for Brazil's 2020 World Expo pavilion, integrating retail and F&B operations to enhance visitor experience and showcase Brazilian culture, achieving significant acclaim.
Business Developer
ApexBrasil
Jan 2015 - Jan 2019 (4 years)
Spearheaded international business development and trade fair participation to expand Brazilian companies' global market presence, leveraging cultural and sports events to generate new sales opportunities.
Relationship Marketing Head
ApexBrasil
Jan 2012 - Jan 2015 (3 years)
Led e-commerce and marketing relationship activations across major global events (FIFA World Cup, Formula One, PGA), driving business connections and partnerships with e‑commerce platforms like Alibaba and Amazon.
Education
Degrees, certifications, and relevant coursework
YMYale School of Management
Executive Education, Business and Politics
Completed coursework in Business and Politics to enhance understanding of organizational strategy and public-private interactions.
IFIBMEC Distrito Federal
Certificate in Project Management Administration, Project Management
Completed Project Management Administration coursework to support leadership in managing projects and administrative processes.
AEAnhanguera Educacional
Bachelor of Science, Communication
2008 - 2012
Completed a Bachelor of Science in Communication with a focus on strategic leadership, developing skills in strategic planning and communication.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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