Open to opportunities

Marcela Pelicarić

@marcelapelicari

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I turn market research and scientific analysis into strategic business insights.

Netherlands

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What I'm looking for

I'm seeking new challenges where I can combine scientific analysis, market research, and business insight to help organizations make better decisions and grow in competitive markets.

At Valona Intelligence, I work on market and competitive intelligence projects for international Food & Agriculture clients. I analyse companies, competitors, markets, and financial performance, turning qualitative and quantitative information into strategic insights and client recommendations.

Previously, I supported business development and account management at MPI NutriPharma, from lead qualification and onboarding through pipeline reporting and client communication. I also contributed to pharmacoepidemiology research with ESMO and scientific research at Selvita, translating complex healthcare and experimental data into clear reports.

My MSc in Natural Sciences and Business Management bridges research, strategy, and consulting-style problem-solving. I bring analytical thinking, client-facing communication, and business development experience to help organizations make evidence-based decisions in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Solutions Consultant

Current

Valona Intelligence

Jan 2026 - Present (8 months)

Worked on market and competitive intelligence projects for international clients, primarily within the Food & Agriculture sector. Analyzed companies, competitors, markets, and financial performance to support client decision-making.

Market Research Competitive Intelligence Financial Analysis Client Presentations Business Development Sales Support

Account Manager & Business Development

MPI NutriPharma

Feb 2025 - Jun 2025 (4 months)

Supported end-to-end business development activities, including lead qualification, client onboarding, account support, and handover to delivery or customer success teams. Worked closely with sales, marketing, and operations to align client expectations and improve conversion and retention.

Business Development Lead Qualification Client Onboarding CRM Pipeline Management Sales Marketing Operations

Research Associate

Pharmacoepidemiology Department of UU

Oct 2023 - Aug 2024 (10 months)

Supported pharmacoepidemiological research projects in collaboration with ESMO, focusing on real-world evidence related to oncology treatments. Collected, structured, and analyzed healthcare data from scientific literature and datasets.

Pharmacoepidemiology Real World Evidence Healthcare Data Analysis Research Data Structuring

Research Associate

Selvita d.o.o.

Mar 2023 - Jun 2023 (3 months)

Supported scientific research projects in a regulated environment, ensuring accurate documentation, data integrity, and cross-functional coordination. Analyzed experimental data and contributed to reporting.

Scientific Research Data Analysis Documentation Data Integrity Cross functional Coordination

Education

Degrees, certifications, and relevant coursework

Utrecht University

Master of Science, Natural Sciences and Business Management

2023 - 2025

Activities and societies: Selected for a 12-week competitive Honours program – Utrecht University Business Course – that followed a 6-week entrepreneurship course, after which followed a 6-week consulting course, solving a case for ING, with the help of KPMG, Deloitte and Accenture.

MSc in Natural Sciences and Business Management, bridging science and business through strategy cases and consulting-style projects. Selected for a competitive Honours program including entrepreneurship and consulting courses.

University of Zagreb

Bachelor of Science, Chemistry

2019 - 2023

Activities and societies: Elected student representative in the Chemistry Department Council, on the Board of an Organization Committee for the Chemistry Student Symposium (200 people attended).

BSc in Chemistry with training in structured analysis, quantitative reasoning, and evidence-based decision making. Elected student representative in the Chemistry Department Council and board member of the Chemistry Student Symposium.