At McKinsey & Company, I lead consumer segmentation and survey research that helps clients understand customer needs and find growth opportunities. For a global hospitality brand, my research informed a ~$1B portfolio optimization roadmap.
I’ve worked across pharmacy, specialty retail, luxury, household cleaning, travel and leisure, and other consumer categories. For a household cleaning brand, rapid-cycle research and growth mapping identified evolving customer needs and improved market share by 5%.
I built automated analytics workflows in R and used Cursor to automate growth-map dashboard work, cutting analysis turnaround from weeks to a day once data preparation was complete. I also developed Python scripts to automate dataset cleaning and aggregation.
Earlier at McKinsey, I conducted consumer research and analytics for clients in financial services, cosmetics, home décor, consumer goods, and quick-service restaurants. My work included identifying growth opportunities, improving customer retention, and informing product and customer strategies.
