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Shirly MaSM
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Shirly Ma

@shirlyma

I turn market, healthcare, and product data into measurable insights, dashboards, and strategy recommendations.

United States
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What I'm looking for

I'm looking for an analytics role where I can turn complex data into clear business recommendations, build practical dashboards or tools, and grow through cross-functional work on real market, healthcare, or product problems.

I'm completing an MS in Business Analytics at USC Marshall while building data-driven solutions across real estate, healthcare, marketing, and AI products.

At IDX Exchange, I cleaned and analyzed real estate data with SQL and Python, built Tableau dashboards, and translated pricing and inventory trends into client-facing market insights.

At IQVIA, I designed 300+ physician surveys and built a Python automation tool that improved data quality and reduced manual workload by about 40%. I partnered with stakeholders to turn business questions into data queries and drug-strategy recommendations.

I've also supported L’Oréal e-commerce strategy at Otype, analyzed biotech talent trends for Biogen, and am building JobLens, an AI-powered Chrome extension using the Gemini API to improve job-matching quality.

Experience

Work history, roles, and key accomplishments

IQVIA logoIQ

Primary Intelligence Intern

May 2025 - Sep 2025 (4 months)

Designed and executed 300+ physician surveys, developing structured evaluation criteria to translate clinical behavior patterns into quantifiable adoption indicators. Built a Python-based data automation tool, improving data quality and reducing manual workload by ~40%.

IC

Consulting Intern

Illuminera Marketing Strategy Consulting

May 2024 - Aug 2024 (3 months)

Conducted 30+ physician interviews to evaluate messaging effectiveness, defining scoring criteria that translated qualitative feedback into measurable relevance gaps. Analyzed 100+ patient records using structured data frameworks to refine segmentation and forecast market trends.

Education

Degrees, certifications, and relevant coursework

University of Southern California logoUC

University of Southern California

Master of Science, Business Analytics

Grade: 3.81

Activities and societies: Marshall Healthcare Leadership Association, Business Analytics Student Association

Pursuing a Master of Science in Business Analytics (STEM) with a GPA of 3.81, expected to graduate in December 2026.

Babson College logoBC

Babson College

Bachelor of Business Administration, Entrepreneurship & Business Analytics

Grade: Magna cum laude

Activities and societies: Dean's list (All Semesters)

Graduated with a Bachelor of Business Administration in Entrepreneurship and Business Analytics, graduating Magna cum laude and making the Dean's list all semesters.

Tech stack

Software and tools used professionally

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