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MJ
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Manu James

@manujames

I build global go-to-market campaigns and product launches that grow brands, communities, and customer engagement.

India
Message

What I'm looking for

I'm looking to lead global integrated marketing, GTM, brand, and product-launch programs where I can use data, AI tools, and cross-functional collaboration to drive measurable growth.

I'm leading global print marketing for HP through Oliver Agency, delivering 25+ product-launch asset programs across NA, LATAM, EMEA, and APAC while managing more than $20M in cumulative budget spend.

I develop GTM strategy, product positioning, messaging, and multi-channel launch assets across retail, e-commerce, social, EDM, product films, sales tools, and B2B campaigns. I also use Claude AI and Pencil Pro to accelerate asset production and reduce briefing cycles.

Previously at Cheil India, I helped scale Samsung Members from 6M to 25M registered users and increased daily active users by 160%, from 50K to 130K. The work was recognized globally with the “Best Subsidiary Growth” award in 2020 and 2021.

Across consumer electronics, technology, FinTech, retail, and FMCG, I've led integrated campaigns for brands including PayNearby, Oriflame, Nubia Smartphones, Red Magic, Marks & Spencer, and Madame Tussauds.

Experience

Work history, roles, and key accomplishments

OA
Current

Integrated Project Manager

Oliver Agency

Feb 2025 - Present (1 year 7 months)

Led and delivered 25+ new product launch global assets for HP printer portfolio across worldwide markets, managing cumulative budget spend of $20M+ USD. Owned end-to-end GTM strategy, multi-channel asset execution, social content strategy, and cross-functional team leadership.

Education

Degrees, certifications, and relevant coursework

De Montfort University logoDU

De Montfort University

Master of Business Administration, Marketing & Project Management

2014 - 2016

Pursued an MBA with a focus on Marketing and Project Management, developing strategic and operational skills for global marketing roles.

DC

Delhi College of Arts & Commerce

Bachelor of Arts, History

2011 - 2014

Completed a Bachelor's degree in History, building a strong foundation in analytical and research skills.

Tech stack

Software and tools used professionally

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