Open to opportunities

Manuel Mateo Senen Yuhico

@manuelmateosenenyuhi

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Experienced Marketing Manager with a proven track record in campaigns.

Philippines

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my marketing expertise to drive impactful campaigns and contribute to business growth.

As an accomplished Marketing Manager, I have a proven track record in leading major campaigns and implementing innovative marketing solutions that drive customer acquisition and retention. My experience spans across various industries, where I have successfully developed and executed comprehensive marketing plans to expand company reach and enhance brand visibility.

At FCI Software Technologies, I conducted extensive market research to identify emerging trends and opportunities, which allowed me to build and maintain relationships with key industry partners. My role as Product Manager at Bayview Technologies involved bridging technical and non-technical teams, ensuring alignment between business goals and technical standards while leading iGaming product development from concept to launch.

Throughout my career, I have demonstrated a strong ability to manage daily marketing operations, create new commercial opportunities, and maximize the value of existing customers. My commitment to excellence is reflected in my academic achievements, including being a Dean's List nominee and receiving an athletic scholarship during my studies.

Experience

Work history, roles, and key accomplishments

Marketing Consultant

KiX Digital Exchange

Jun 2023 - Mar 2024 (9 months)

Managed communication channels and shared expert opinions on web3 and cryptocurrency. Engaged with the community through regular content posting and user interaction.

Web3 Cryptocurrency Community Management Content Creation Social Media Strategy User Engagement Digital Marketing Communication Skills Brand Awareness Market Trends

Marketing Manager

FCI Software Technologies, Inc.

Oct 2023 - Nov 2023 (1 month)

Led major marketing campaigns and implemented innovative strategies to drive customer acquisition and retention. Conducted market research to identify trends and built relationships with industry partners.

Marketing Management Market Research Customer Acquisition Digital Marketing Campaign Management Content Creation Community Engagement Partnerships Blockchain

Product Manager

Bayview Technologies, Inc.

Jan 2023 - Jul 2023 (6 months)

Bridged technical and non-technical teams to translate business requirements into actionable specifications. Led iGaming product development from concept to launch, ensuring alignment with business goals.

Product Development Team Collaboration Technical Solutions User Engagement Business Analysis Project Management IGaming Stakeholder Management Requirements Gathering Agile Methodologies

Marketing Supervisor

Bayview Technologies, Inc.

Jan 2019 - Jan 2023 (4 years)

Managed events-based campaigns to enhance customer acquisition for the Dafabet Sportsbook website. Developed CRM strategies and managed communications for the sports betting audience.

Event Management Customer Retention Campaign Management Digital Marketing Communication Skills Data Analysis Stakeholder Engagement Brand Management

Senior Marketing Executive

Bayview Technologies, Inc.

Aug 2015 - Dec 2018 (3 years 4 months)

Oversaw daily marketing operations for Dafabet's sports betting division, creating new commercial opportunities and maximizing customer value.

Marketing Operations Commercial Strategy Customer Value Betting Digital Marketing Team Leadership Market Analysis Brand Strategy Customer Engagement Performance Metrics

Marketing Executive

Private Schools Association of Paranaque

Jul 2013 - Jul 2015 (1 year 11 months)

Implemented content strategy using a CMS backend to enhance the company's website and improve user engagement.

Content Strategy CMS User Engagement Digital Marketing SEO Content Creation Social Media Marketing Analytics Brand Development

Education

Degrees, certifications, and relevant coursework

De La Salle University-Manila

Bachelor of Arts, Sports Management

2009 - 2013

Grade: 1st Honour Dean's List

Activities and societies: Participated in various athletic events and was a medalist in UAAP competitions.

Bachelor of Arts in Sports Management. Developed skills in managing sports programs and understanding the business aspects of sports. Achieved 1st Honour Dean's List and received an Athletic Scholarship.