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MANASA PELLURU

@manasapelluru

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Digital Marketing Analyst at MetLife who reallocated $2.8M in paid search budgets and boosted ROAS by 32%.

United States

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At MetLife, I engineered attribution workflows combining Google Analytics 4 and SQL, helping marketing teams reallocate $2.8M in paid search budgets toward high-converting segments and boost ROAS by 32%.

I also centralized campaign performance reporting in Looker Studio, analyzed customer cohorts and lifetime value, and ran acquisition funnel tests that reduced CAC by 19%. My work connecting Salesforce Marketing Cloud data with customer journeys lifted campaign click-through rates by 25%.

At Adons Softech, I maintained campaign tracking and analyzed performance for client campaigns. On my SaaS Subscription Funnel & Customer Journey Analytics project, I used GA4 and BigQuery to analyze user sessions and build retention models; a re-engagement strategy informed by Looker Studio insights reduced monthly churn by 14%.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Analyst

Current

MetLife

Oct 2025 - Present (1 year 1 month)

Engineered custom attribution workflows merging GA4 and SQL datasets, boosting ROAS by 32% and cutting data prep time by 14 hours weekly. Deployed A/B testing frameworks that reduced CAC by 19% and lifted campaign click-through rates by 25%.

Salesforce Marketing Cloud Google Tag Manager Cohort Analysis LTV Analysis A B Testing Multivariate Testing Google Analytics 4 SQL Looker Google Ads Meta Ads Manager Search Ads 360 Excel VWO Optimizely

Digital Marketing Analyst

Adons Softech

Jun 2021 - Dec 2023 (2 years 6 months)

Maintained and audited digital campaign tracking infrastructure, configuring Adobe Analytics and Google Analytics for clean data capture. Analyzed campaign performance using Excel and SQL, and executed SEO and email marketing initiatives that increased referral traffic by 22%.