mallika bakshi

As a Product Manager at Novatr, I increased customer conversion by 12% and drove INR 4.5M in monthly revenue by launching the company's first Freemium product. I optimized the sales funnel, scaled organic lead acquisition by 230%, and launched an AI Query bot that reduced query resolution time significantly.

Managed a P&L of 25M across three enterprise accounts, leading a team of over 15 members. Developed a Real-Time B2B SaaS platform for Jubilant FoodWorks, automating data tracking and decision-making, and delivered a Data Warehouse for Fusion Microfinance, saving significant effort.

Designed and launched Max Life’s first whole-life ULIP product, significantly contributing to new business revenue. Managed Axis Bank’s HNI channel and led product research for new launches, optimizing product mix and profitability.

Revamped AML and CTF alert systems to enhance fraud detection capabilities. Led a disaster recovery project ensuring continuous operations with minimal downtime.

Co-founded a café, achieving break-even within a year through a zero-cost marketing strategy. Secured partnerships with food delivery services, increasing revenue by 30%.

Pursued an MBA with a focus on Marketing, gaining insights into business strategies, consumer behavior, and market analysis.

Completed a Bachelor's degree in Computer Engineering, covering essential topics in software development, algorithms, and system design.