Open to opportunities

Malik Wilson

@malikwilson

Message

Marketing & AI-driven operations professional automating workflows and boosting conversion.

Luxembourg

Message

What I'm looking for

I’m looking for a role where I can pair hands-on marketing execution with AI automation—running email and social campaigns, improving backend operations, and building content systems that scale conversion and consistency.

I’m a marketing and operations professional who pairs hands-on execution with AI leverage. I automate the backend of a business—onboarding, contracts, and customer email—using Claude, and I run cold-audience email campaigns that convert.

Most recently, I automated ~60% of backend operations for private clients by designing AI-driven workflows, including onboarding, contract drafting, and email replies. I also ran cold-audience email marketing to a 32% open rate (vs. ~20% industry benchmark).

Across marketing channels, I build the systems that support growth: content pipelines, consistent customer communications, and day-to-day operations. I also grew a basketball club into the most-followed basketball account in Luxembourg by owning content planning, creation, and community engagement.

As a former national-level athlete and international sports management graduate, I bring performance-under-pressure discipline to every team I join. I work fluently across four native languages and enjoy using governance analysis, planning, and execution to turn strategy into results.

Experience

Work history, roles, and key accomplishments

Current

Backend Operations & Marketing

Current

Routine Evolution LLC

Jan 2023 - Present (3 years 6 months)

Automated ~60% of backend operations for private clients, including onboarding, contract drafting, and email replies, using Claude. Ran cold-audience email campaigns and built AI-driven content/workflow systems to improve response speed and consistency.

Claude Workflows Backend Operations Onboarding Contract Drafting Reply Cold Emailing Email Marketing Customer Service Multilingual Support

Current

Social Media Manager

Current

BBC Arantia Larochette

Sep 2020 - Present (5 years 10 months)

Grew the club into the most-followed basketball account in Luxembourg. Owned content planning and creation and managed community engagement across platforms.

Social Media Management Content Planning Content Creation Community Engagement Content Strategy Graphic Design

Educational Assistant

No-code Web

Dec 2020 - Apr 2023 (2 years 4 months)

Supported educational programs and daily operations alongside marketing and freelance work.

Education Programs Operations Support Marketing Support

Marketing Officer & Governance Analyst

Luxembourg Basketball Federation

Feb 2020 - Jul 2020 (5 months)

Conducted a governance analysis focused on the federation’s professionalization. Recommended creating a full-time marketing manager role.

Governance Thesis Research Stakeholder Recommendations

Assistant Administrator

HSBC Bank Luxembourg

Jan 2018 - Jan 2019 (1 year)

Worked as an assistant administrator supporting corporate and fund services.

Administrative Support Corporate Administration Fund Services

Sales & Merchandise

Römerstrom Gladiators Trier

Jan 2018 - Jan 2019 (1 year)

Supported sales and merchandise activities for a pro basketball team, including fan shop and logo design.

Merchandising Fan Shop Operations Logo Design Sales

Founder, Sports Sponsorship Platform

Sports Sponsorship Platform

Developed the concept for a sports sponsorship platform connecting clubs with business sponsors. Led early product planning, market research, and outreach through pre-build stages.

Product Planning Market Research Outreach Sports Sponsorship