Open to opportunities

Maksym Honcharenko

@maksymhoncharenko

Message

CRM Manager at AUTODOC who rebuilt lifecycle programs across 27 European markets and designed 20+ Braze Canvases.

Ukraine

Message

At AUTODOC, I contributed to the enterprise migration to Braze and rebuilt lifecycle programs across 27 European markets, growing CRM-attributed revenue to 2% of total company revenue. I designed more than 20 multi-channel Braze Canvases and built Liquid-based personalization across 22 languages.

Before AUTODOC, I managed email marketing at EPC Network, LLC., improving delivery rates from 85% to 99.5%. At bodo, I worked in product marketing and made data-driven decisions using Power BI; my experience spans affiliate marketing, e-commerce, and markets from Ukraine to the USA.

Experience

Work history, roles, and key accomplishments

Current

CRM manager - Automation

Current

AUTODOC

Oct 2023 - Present (2 years 11 months)

• Successfully contributed to the enterprise migration to Braze CRM, leveraging 3 years of hands-on Braze experience to build and scale lifecycle automations.
• Grew CRM-attributed revenue to 2% of total company revenue by rebuilding lifecycle programs across 27 European markets, replacing manual campaigns with automated, data-driven journeys.
• Sustained sub-0.3% spam complaint rates across 34M+

Email Marketing Manager

EPC Network, LLC.

Jul 2022 - Aug 2023 (1 year 1 month)

• ESP Management: managed and collaborated with up to 10 different ESP from basic contract negotiations to configuring DNS records Warmed up 18 sending IPs from scratch using manual strategies as well as built flows. In total, managed up to 20+ projects, approximately 100-200K emails and databases with up to 600K leads.
• Deliverability Optimization: Improved email delivery rates from 85% up to 99

Bereavement

Career Break

Feb 2022 - Jul 2022 (5 months)

Russian full-scale invasion of Ukraine

Product Marketing Manager

bodo

Sep 2020 - Apr 2022 (1 year 7 months)

• made data-driven decisions using PowerBi;
• created TORs to connect providers of new services - warehouses/prices/terms of cooperation;
• distributed work between the content department, account managers, production, copywriters, designers;
• partially took SEO projects, adjusted landing pages;
• researched the market in search of excellent and unusual service providers;
• negotiated connecting

Content Manager

bodo

Jun 2020 - Sep 2020 (3 months)

Worked as Content Manager at bodo.

Health and well-being

Career Break

Mar 2020 - Jun 2020 (3 months)

Keep distance.
Stay safe.
Wash your hands.
Get a vaccine.
It's all about COVID-19.

Part of team: Logistics, Sales, Content

keep

May 2019 - Apr 2020 (11 months)

Part of team
Started as a Logistics manager, however, took care of content & other projects at the same time:

• set up a delivery system;
• signed a cooperation agreement with Rozetka;
• delivered and presented the brand's products in showrooms in Kyiv: from local showrooms to the Central Department Store (TSUM);
• managed the site on ocStore/Opencart base: posts, blogs, product cards, newsl