Makrand Patne
@makrandpatne
Performance marketing leader with 9+ years of hands-on experience.
What I'm looking for
As the Head of Marketing & Communications at Yuse Technologies, I have successfully led global marketing strategies that resulted in a remarkable 4x growth in token adoption and a 150% increase in community engagement. My journey in performance marketing spans over 9 years, during which I have managed substantial ad budgets across platforms like Google, Meta, and ShareChat. My passion for data-driven growth has enabled me to build high-performing teams and foster a culture of excellence.
Prior to my role at Yuse, I founded Reload Digital, a digital marketing agency where I scaled high-ROAS campaigns for clients across various industries. My strategic approach has consistently delivered impressive results, including a 3x–7x ROAS across client accounts. I have a strong background in optimizing marketing automation and developing data-driven reporting frameworks, which have been crucial in driving growth across sectors such as eCommerce, edtech, and services.
With a degree in Information Technology and a commitment to user-centric design, I have collaborated closely with UI/UX designers and developers to create intuitive user experiences. I am now looking to leverage my extensive experience in a challenging new role that allows me to continue driving impactful marketing strategies.
Experience
Work history, roles, and key accomplishments
Head of Marketing & Communications
Yuse Technologies
Jan 2021 - Present (4 years 6 months)
Led global marketing strategies, achieving 4x growth in token adoption and 150% increase in community engagement. Spearheaded the end-to-end development of Yuse Wallet, a cutting-edge crypto wallet integrating UPI for seamless crypto purchases.
Founder
Reload Digital
Jan 2017 - Dec 2025 (8 years 11 months)
Founded and scaled a digital marketing agency, consistently achieving 3x–7x ROAS across client accounts. Managed end-to-end digital strategy for clients across diverse industries including e-commerce, education, and services.
Marketing Manager
Wipro Web3 Ads
Jan 2015 - Dec 2017 (2 years 11 months)
Oversaw SEO/PPC Marketing campaigns and planned ad campaigns & strategies. Focused on building and optimizing digital advertising efforts.
Education
Degrees, certifications, and relevant coursework
Kirandevi Saraf College
Bachelor of Science, Information Technology
Grade: 6.2/A Grade
Completed a 3-year degree course in Information Technology with distinction and a CGPA of 6.2/A Grade. This program provided a strong foundation in IT principles and practices.
Prahladrai Dalmia Lions College
Higher Secondary Certificate, General Studies
Completed Higher Secondary Certificate from Prahladrai Dalmia Lions College. This program focused on foundational studies.
Oxford Public School
Secondary School Certificate, General Studies
Completed Secondary School Certificate from Oxford Public School. This program provided a comprehensive secondary education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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